Vra Vra Vroom

Vra Vra Vroom was launched in 2023 by Penhaligon’s as part of the Potions & Remedies collection, a line of five eaux de parfum inspired by apothecary tradition. The house positions this creation under the motto “Dash it all and make haste!”, evoking energy, momentum and joyful haste. Classified in the leathery-fruity family, it stands out for its dynamic and fruity character within the collection.

The top note combines bergamot, mandarin and apricot, forming a fruity and luminous opening. The heart develops a floral accord built around osmanthus absolute — a raw material with both fruity and floral facets —, accompanied by magnolia and rose. The base rests on leather, cedar and amber, bringing depth and warmth to the composition, and anchoring the fruity character in a more pronounced and lasting register.

Within the Potions & Remedies collection, Vra Vra Vroom represents the remedy for energy and enthusiasm, carried by the liveliness of the fruits and the richness of the osmanthus. Its unisex leathery-fruity structure makes it a fragrance suited to dynamic contexts and to personalities who appreciate compositions that are both fruity and deep, evocative of movement and vitality.