Trained as a seamstress and a former Swedish model, Margaretha Ley was always deeply fascinated by fashion. After working as a tailor at the Swedish royal court, she eventually decided to launch her own clothing brand in 1976. This is how the house of Escada came into being. Renowned for its quality fabrics and vibrant colors, it also expanded into perfumes starting in 1990. Today, its olfactory story continues. In 2022, Escada's new feminine fragrance sets out to take us into the heart of Broadway. Its name alone is an invitation onto the stage: Show Me Love by Escada!
Did you know: it was while on her honeymoon that Margaretha Ley found the name for her clothing brand. Indeed, Escada was a winning racehorse, on which the designer had placed a bet with her husband. Still fascinated by everything that shines, stands out, and succeeds in general, Margaretha Ley went on to design perfumes that were always bold and creative. It is therefore with genuine cheerfulness that the house of Escada created the perfume Show Me Love in 2022. Here is our review.
Olfastory’s review
Show Me Love by Escada, a perfume made to turn heads!
Show Me Love by Escada is not a feminine perfume designed to go unnoticed. It stands out and displays genuine boldness. In fact, it is crafted like a Broadway star. As it passes through town, no one can ignore it. Every eye turns toward the woman wearing it. The Show Me Love woman is a fascinating creature who naturally draws the spotlight to herself. It is precisely this excitement that is also found at the heart of Show Me Love. With it, awaken the star within. Wait no longer in the wings and put your finest assets in the light!
Escada, a gourmand character that evolves with the seasons
In terms of scent, Show Me Love by Escada is a gourmand and sweet perfume. This is not, however, a first for the house of Escada. It follows in the worthy footsteps of the previous Candy Love and Fairy Love. Candy Love showcased the sweet breath of candy apple paired with rose and vanilla. Fairy Love, for its part, was built around jasmine with raspberry. Show Me Love seems to be a blend of its two predecessors. It preserves the gourmand character through macaron. On the floral side, it still relies on jasmine. Raspberry, meanwhile, has been replaced by another small, more blue-tinged berry: blueberry.
Show Me Love by Escada, the brand's first vegan perfume
Where Show Me Love by Escada truly stands apart from its predecessors is that it is the house's very first vegan perfume. In other words, its creation involves no animal suffering, nor any laboratory testing on animals. With this composition, the house of Escada positions itself as a fervent advocate for environmental protection and biodiversity, which also fully aligns with the demands of today's consumers.
Escada brings back its heart-shaped bottle
Lastly, the bottle of Show Me Love by Escada also belongs to a collection launched in 2020. This feminine juice comes in an opaque heart-shaped bottle. Its burgundy red hue, meanwhile, recalls the velvet color of theater curtains. On its cardboard box, several light bulbs evoke Broadway's iconic marquees. The scene is immediately set!