Trained as a seamstress and a former Swedish model, Margaretha Ley was always deeply fascinated by fashion. After working as a tailor at the Swedish royal court, she eventually decided to launch her own clothing brand in 1976. This is how the house of Escada came into being. Renowned for its quality fabrics and vibrant colors, it also expanded into perfumes starting in 1990. Today, its olfactory story continues. In 2022, Escada's new feminine fragrance sets out to take us into the heart of Broadway. Its name alone is an invitation onto the stage: Show Me Love by Escada!
Since the release of its very first perfume in 1990, the house of Escada has continued to make a name for itself, both for its original collections and for its collector's and summer perfumes, available only for the duration of a season. In 2022, it decided to add to its saga of heart-shaped perfumes. Designed in the image of a Broadway diva, Show Me Love by Escada draws every eye and intoxicates with its floral, fruity and gourmand breath. But what exactly about its bottle?
Show Me Love by Escada, a heart-shaped perfume
Just like the previous Candy Love from 2020 and Fairy Love from 2021, Show Me Love by Escada comes in a bottle with an unusual heart shape. As such, it does not go unnoticed, quite the opposite! Its entirely opaque surface forms, more precisely, two hearts intertwined one over the other. Its center is lighter, while its thick outline appears in a deeper shade. The whole is a strong symbol of romance and sensuality. After all, what better way to embody love? Show Me Love by Escada intends to win over your heart, and this is apparent from the very sight of its bottle!
A nod to Escada's first bottle
With its unusual silhouette, the bottle of Show Me Love also takes us back to Escada's origins. Indeed, the brand's first feminine fragrance, released in 1997, was itself presented in a heart-shaped glass case. However, the overall design was then much more classic. If you are a true connoisseur of the house, you could not have missed this little nod...
Show Me Love by Escada, welcome to Broadway!
Beyond speaking to us of love, Show Me Love by Escada also aims to take us on a journey, more precisely into the heart of Broadway! This intention resurfaces directly on its packaging. Here, several light bulbs come together to form the word LOVE. It stands out brilliantly against a red background. It immediately calls to mind the iconic marquees found above Broadway's cabarets and music halls.
The red hue of Show Me Love by Escada
Lastly, Show Me Love by Escada sets itself apart from its predecessors through its color. With it, pink has disappeared entirely and the red has darkened. Naturally, this burgundy shade refers to love and passion. The whole is reminiscent of rose petals offered with ardor, as a display of passionate feelings. However, the bottle of Show Me Love by Escada also carries another symbol within it. This burgundy red was also chosen for its reference to the traditional color of the velvet curtains found in theaters. Here again, it is a nod to Broadway.
The bottle of Show Me Love by Escada is available in three sizes, in spray bottles of 30, 50 and 100 ml.