Trained as a seamstress and a former Swedish model, Margaretha Ley was always deeply fascinated by fashion. After working as a tailor at the Swedish royal court, she eventually decided to launch her own clothing brand in 1976. This is how the house of Escada came into being. Renowned for its quality fabrics and vibrant colors, it also expanded into perfumes starting in 1990. Today, its olfactory story continues. In 2022, Escada's new feminine fragrance sets out to take us into the heart of Broadway. Its name alone is an invitation onto the stage: Show Me Love by Escada!
The house of Escada first became known in the world of haute couture for its colorful clothing, always made from high-quality fabrics. Then, in 1990, it decided to also enter the world of perfumery. Since then, Escada has already released several collections. What's more, it is renowned for its summer perfumes, in limited edition, lasting only for the duration of a season. Alongside this, however, Escada delivers a new feminine creation in 2022. This one speaks to a bold woman and immerses us in the heart of Broadway. Here are the details of the composition of the feminine fragrance Show Me Love by Escada.
The gourmand olfactory pyramid of Show Me Love by Escada
Show Me Love by Escada opens with a fruity and tangy burst. Its juicy breath comes from a small berry famous for its shimmering blue color: blueberry. With its wild fruit taste, it immediately evokes the sweetness of a pastry and the tenderness of a childhood marmalade. Then, Show Me Love by Escada takes on a more floral turn with jasmine. This white flower, widely used in women's perfumes, develops here a sun-kissed and deep sensuality, while preserving the perfume's light fruity aspect. Note, however, that the gourmand character soon resurfaces. The base notes of Show Me Love by Escada are essentially built around a macaron accord, a delicious little almond-based biscuit.
Floral gourmand character, a long-standing story at Escada
While Show Me Love by Escada is indeed an original perfume, it belongs to a collection launched two years earlier with the perfume Candy Love. This one also relied on a sweet floral breath. However, it contained rose blended with vanilla and candy apple. A year later, the collection grew with Fairy Love. It was at that point that jasmine made its appearance. This time, however, it was paired with raspberry. Show Me Love by Escada seems to be a fitting blend of its two predecessors. It has subtly replaced raspberry with blueberry and candy apple with macaron!
Show Me Love, Escada's first vegan composition
If Show Me Love by Escada were to stand out on just one specific point, it would be its commitment to biodiversity. More than ever, this creation responds to consumers' new expectations. Show Me Love by Escada is a perfume committed to protecting the environment and resources. More precisely, it is a vegan, or plant-based, creation. In other words, this women's perfume rejects animal suffering and the exploitation of animals in laboratories. With it, no ingredient such as civet, beeswax or ambergris appears in this recipe. Note, however, that this does not mean it is a 100% naturally derived perfume. Certain synthetic compounds are used in its composition.