Armani
Power of You
Power of You is the women's eau de parfum that Emporio Armani launches in January 2026, signed by Nisrine Bouazzaoui Grillié and Nadège Le Garlantezec at Givaudan. A fruity gourmand for the house: an accord of juicy passion fruit in the top notes, a frangipani accord in the heart, a bourbon vanilla absolute in the base, in a ruby bottle ringed with gold. Kendall Jenner is its face, filmed by Gordon von Steiner.
Where to buy
Armani presents Power of You as the fragrance that marks the moment: captured in a ruby bottle resembling a jewel, it is meant to inspire the wearer to reveal her power. The house places it among its gourmands, with juicy passion fruit and sensual vanilla as notes, and the soul of celebration as its mood.
January 2026, a new ambassador
WWD announces on January 6, 2026 that Kendall Jenner becomes global ambassador for Emporio Armani fragrances and will front the campaign for Power of You, launched on January 20 in Europe, in March in the United States and the Middle East, and in April in Asia. The magazine attributes it to Nisrine Bouazzaoui Grillié and Nadège Le Garlantezec, at Givaudan.
Packshotmag, in February 2026, retains the house's promise, bold, addictive and free-spirited, a fruity gourmand floral sillage; Jenner says there that she likes a powerful, addictive fragrance that lifts the mood, WWD reports, where Armani Beauty describes the gourmand as chic, elegant and sophisticated.
What the house makes of it today
The house sells Power of You in 10, 30, 50 and 90 ml sizes and highlights two raw materials sourced from responsible supply chains, bourbon vanilla and cistus absolute. In the United States, it classifies it as a fruity gourmand, designed to amplify presence and self-confidence, between passion fruit, creamy floral and warm vanilla.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Kendall Jenner by Gordon von Steiner
Kendall Jenner, global ambassador for Emporio Armani, dances to Born Slippy by Underworld in the film by Gordon von Steiner produced by Psycho, February 2026.
Armani announces Kendall Jenner in January 2026 as the new powerful face of its Emporio Armani fragrances; WWD specifies that the campaign begins in February. Packshotmag credits Gordon von Steiner with direction and the studio Psycho with production, set to Born Slippy by Underworld, Jenner dancing in a modern, energetic and sensual femininity.
The press kit, relayed by Kalista, immerses the film in ruby tones, Jenner set off by rings of light, her energy spreading across the dance floor until it unites the crowd. The house features three words on its page, powerful, inspiring, sensual, along with behind-the-scenes images.