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Armani

Sì Parfum

Sì Parfum is the parfum version of Sì, launched by Giorgio Armani in 2025. The house presents it as a gourmand leather chypre: a blackcurrant nectar and a saffron accord open onto a Damask rose, and the vanilla, worked in its smoky facet, rests on a leather accord reminiscent of suede and on patchouli.

Brand
Armani
Launch year
2025
Gender
Women
Olfactory family
Chypre
Secondary families
Gourmand Leather
Concentration
Parfum
EAN
3614274322309 (30 ml) · 3614274322293 (50 ml) · 3614274322262 (100 ml)

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Sì Parfum

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Giorgio Armani launched Sì Parfum in 2025, within the Sì line launched in 2013 with Cate Blanchett as its face. The house makes it the most intense and sensual interpretation of Sì, a gourmand, leathery version of its original chypre.

Smoky vanilla

Vanilla holds the center of the fragrance: the house describes it in its most elegant, smoky facet and sets it against the warmth of a leather accord. It links Sì Parfum to a powerful, self-assured femininity.

Three sizes

Sì Parfum comes in 30, 50 and 100 ml, alongside the original eau de parfum, its intense version and the Passione branch.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What the community says

LongevityLong
Fleeting1 voteAll day
SillageGenerous
Intimate1 voteOverpowering

Season

Autumn100 %
1 vote

Occasion

Day100 %
1 vote

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Sillage
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The advertising

Cate Blanchett, 2025

Cate Blanchett, the face of Sì since 2013, leads the Sì Parfum campaign in 2025, against a red background, in front of the gold Sì logo.

Cate Blanchett, Armani beauty’s global ambassador and the face of Sì since 2013, leads the Sì Parfum campaign. The house shows her dressed in black, one shoulder bare, against a red background, in front of a large gold Sì logo, and releases a film that brings together the eau de parfum and the new parfum.

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