STREET the perfume Diesel Only The Brave Better, the pioneer of worn and torn jeans dared to price them at completely wild rates for a time when denim had not yet entered the high-end world.
The urban bottle of Only The Brave Street by Diesel The house Diesel is famous worldwide for its refined and deliberately casual luxury. The brand is aimed above all at a young audience, somewhat rebellious and flamboyant. While this is naturally reflected in its clothing collection, it also resurfaces in each of its perfumes. Among the most famous, Only The Brave is a timeless classic that never grows tiring to rediscover. In this context, Diesel very often develops reinterpretations of it. This time, the house has chosen to project us into a highly urban universe with its new flanker: Only The Brave Street. So, what about its new bottle? Let us explore its particularly avant-garde design!
The return of Diesel's famous fist
The perfume Only The Brave Street's membership in Diesel's famous family is obvious at first sight of its bottle. Indeed, it echoes the house's emblematic fist silhouette. Particularly masculine, this fragrance is a powerful symbol of determination. If Diesel chose to present its perfume in the shape of a kind of raised fist, it was above all to echo masculine bravery. Diesel urges men to push beyond their limits and to fully display their convictions. To do so, the brand drew direct inspiration from a sculpture of Joe Louis located in Detroit. It depicts the fist of one of the most renowned professional boxers on the planet. To give an idea of his record, know that, over the course of his career, he won 43 victories by KO out of 54! Through this perfume, Diesel intends to convey all the strength and power of this extraordinary athlete.
Only The Brave Street relies on a concrete-like texture
Beyond its distinctive shape, Only The Brave Street also displays a unique texture. Once presented in transparent blue-tinted glass, it now comes in a gray shade. Yes, but not just any gray… In fact, its texture echoes a concrete surface. Only The Brave Street thus adopts a particularly modern, urban and contemporary look. The word Street echoes the urban spirit and the grayness of cities. Its aesthetic is thus in perfect correlation with this notion. A silver-toned ring bearing the name Diesel encircles two of the fingers of this hand. It is perfectly matched to the chrome cap that tops the whole. Finally, a flamboyant red ring decorates the neck of this bottle. This vivid color is far from having been chosen at random. On one hand, it gives a very modern look to this visual. At the same time, red is the color of power, of the forbidden, of passion… Qualities that fit perfectly with the image of the house Diesel and with this new perfume Only The Brave Street.