Marc Jacobs announces Daisy Violet for 2026, a new take on Daisy, its feminine signature born in 2007. The announcement published in September names three materials: a wild berries accord in the top, a violet flower accord in the heart, cedarwood in the base, classed by the announcement among fruity florals. Neither the concentration, the sizes nor the perfumer’s name has been published to date.
The announcement assigns three materials to tiers: a wild berries accord in the top, a violet flower accord in the heart, cedarwood in the base. It places Daisy Violet among fruity floral fragrances, without detailing the dosages or the supporting materials.
Wild berries do not designate any specific fruit: they are named here as such, without being equated with red fruits. The violet and the cedar, for their part, are listed as heart and base materials.
What stays out
The strawberry, grapefruit, gardenia, jasmine and vanilla of the original Daisy are not carried over here: the announcement comes down to three materials. Proportions, secondary materials, perfumer and concentration have not been disclosed.