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Kayali

Yum Boujee Marshmallow 81

Yum Boujee Marshmallow 81 is an eau de parfum intense by Kayali, released in November 2024 in the gourmand Yum collection and composed by Gabriela Chelariu. Around a pink marshmallow, the house brings together apple, lemon and freesia at the top, strawberry, coconut and orange blossom at the center, whipped vanilla and a pink musk at the base.

Brand
Kayali
Launch year
2024
Perfumer
  • Gabriela Chelariu
Gender
Women
Olfactory family
Gourmand
Secondary families
Floral Oriental
Concentration
Eau de Parfum Intense

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Yum Boujee Marshmallow 81

Where to buy

Kayali, which Mona Kattan launched in 2018, numbers each of its perfumes and invites wearers to layer them. Its Yum collection gathers its gourmand compositions, on the model of Yum Pistachio Gelato 33.

Yum Boujee Marshmallow 81 extended it in November 2024. Gabriela Chelariu, a perfumer at dsm-firmenich, is its nose: she sees in it a bold marshmallow that captures the airy texture and the sugar of the real treat, enhanced with fruits and flowers.

What the house says

Mona Kattan recounts that the idea of the pink marshmallow came to her shortly after her wedding: her husband calls her his marshmallow, because she always smells sweet and comforting. She added strawberry, whipped vanilla cream and coconut.

The number 81 counts the trials needed before the final juice. The house places the perfume among the warm and spicy scents, in the gourmand register, describes it in three English words, boujee, fluffy and delicious, and declares it vegan.

Yum Boujee Marshmallow 81 is sold in one-hundred-, fifty- and ten-milliliter sizes, and in a 1.5-milliliter trial vial.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Jennifer Dean, of Jennifer Dean Beauty, smells in it a lemon cake with fruit juice spilled on it, before a vanilla, powdery marshmallow she loves at every stage.

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The advertising

Mona’s Yum Diner

A campaign with the look of a retro diner, featuring Mona Kattan and content creators, honored at the MUSE Awards.

Kayali accompanied the release with a campaign named Mona’s Yum Diner, in which Mona Kattan poses alongside content creators, including Olivia VanDerMillen, in the setting of a retro diner.

The MUSE Awards, which honored the operation among immersive brand experiences, describe it as a pink diner inspired by the fifties, set up in Los Angeles, with roller skaters and a fragrance layering bar.

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