Yum Boujee Marshmallow 81 is an eau de parfum intense by Kayali, released in November 2024 in the gourmand Yum collection and composed by Gabriela Chelariu. Around a pink marshmallow, the house brings together apple, lemon and freesia at the top, strawberry, coconut and orange blossom at the center, whipped vanilla and a pink musk at the base.
Kayali’s diamond-shaped bottle, in pink frosted glass, topped with a white jewel-like cap that evokes a marshmallow.
Yum Boujee Marshmallow 81 takes up the diamond silhouette and the jewel-like cap typical of Kayali, which the house says are inspired by traditional Middle Eastern oud bottles.
The pink glass is frosted and the white cap recalls a marshmallow. For this launch, the brand adopts a plainer carton made of FSC-certified paperboard that reduces the material used; Carole Polsterer, its chief operating officer, sees it as a commitment to the environment that does not sacrifice luxury.
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