Jules: A strong fragrance, a fragrance for our men. Dior, the house of perfumery so elegant and charming, plunged with Jules in 1980 into an impertinence that until then had hardly resembled it. And yet!
Jules is a fragrance that is at once bold, masculine, yet deeply authentic. Behind a first name lies the essence of every true and charismatic man. Released in 1980, this spicy woody fragrance perfectly embodies the values of the house of Dior. Chic and masculine, Jules is undeniably masculine and appealing. Jules is a man one cannot resist. Indeed, when a woman speaks of her “Jules,” it is always with love and tenderness. Jules is a tribute to men crafted by the house of Dior, with a certain familiarity, to be sure, but above all with genuine tenderness.
The audacity of Christian Dior
In the 1980s, the time was one of social and professional emancipation. In that spirit, fragrances too asserted themselves, affirming each person's individuality. Thanks to the new “cult of the body” very much in vogue during the 1980s and 90s, fragrances broke loose. During those years, the house of Dior did not hesitate to break the codes of seduction, both feminine and masculine, positioning itself as a bold brand that seemed to fear nothing. For the house of Dior, it was a year of successes with Poison, Fahrenheit and Jules. Jules is determined, virile and owns its personality. Alluring and full of spirit, Jules remains nonetheless an impertinent, audacious composition, blending fresh, spicy accords with a woody fougère and black pepper.
Jules, aromatic and powerful notes
The opening of Jules is indeed surprising. It takes flight on an aromatic bouquet of lavender and mugwort, joined by powerful, spicy notes of cardamom, black pepper and cloves, which give the composition an unmistakable character. While black pepper intensifies the other notes, it imposes its style from the very start. The heart of Jules is filled with galbanum, lending the whole a burst of freshness. Galbanum is drawn from the root of a plant native to Iran and Afghanistan. This root offers a range of very green, but also vegetal, earthy and resinous tonalities. Here galbanum is paired with mastic, a shrub that grows along the Mediterranean coast, in the maquis and garrigue. Mastic also offers green tonalities. The base notes leave a powerful, enveloping and highly masculine sillage, combining Mysore sandalwood with Lebanese cedarwood and Singapore patchouli.
More than a first name, Jules is a fragrance that represents all men. At once powerful and gentle, the composition of Jules plays on contrasts. Jules also symbolizes the spirit of the 1980s and the audacity of the house of Dior.