The Hugo Boss house is highly regarded for its suits. Indeed, it is currently one of the most sought-after labels for dressing ambitious, career-driven businessmen. Its suits are perfectly cut and crafted from exceptional fabrics. Nevertheless, Hugo Boss also enjoys offering men a more casual style. That is why the house also produces high-quality jeans. And it is precisely these jeans that inspired the latest Hugo Boss men's fragrance: Hugo Jeans.
No, the Hugo Boss house is not limited to designing superb suits, far from it. It has gradually diversified its offering to also provide men with more casual, urban attire, paired with fragrances. Among its best-sellers: denim pants. And it is this very item that inspired the creation of a fragrance named Hugo Jeans by Hugo Boss. It reinterprets the iconic Hugo from 1995, turning it into a new, very fresh and incisive aromatic fougère. As for the bottle, the denim inspiration is omnipresent.
Hugo Jeans by Hugo Boss, a bottle resembling a flask
Since the creation of Hugo, this fragrance collection's slogan has remained the same: Don't imitate, innovate! That is why the Hugo Boss house opted for a uniquely designed bottle. Indeed, its fragrance bottle is inspired by a flask. Once again, Hugo Jeans by Hugo Boss comes in a kind of functional flask. Of course, this is meant to evoke the primary function of a bottle: carrying the water that gives life amid the urban jungle. Hugo Jeans by Hugo Boss is a new fragrance one simply cannot do without once tried. Its cap, meanwhile, unscrews like that of a flask. Its silver metal color gives it a very urban, contemporary style. To ensure it is never lost, it is also connected to the rest of the bottle by a small blue fabric strap, attached to the fragrance's neck. As for size, Hugo Jeans by Hugo Boss is available in two formats, in 75 ml or 125 ml spray bottles.
The new blue hue of Hugo Jeans by Hugo Boss
Unlike the original Hugo, Hugo Jeans no longer relies on the transparency of glass. Indeed, its bottle is now entirely opaque. It takes on a dark, matte blue reminiscent of raw denim. Thus, the inspiration of a perfectly fitted pair of jeans is immediately apparent. It is also worth noting that blue is the most popular color among men worldwide. With this hue, Hugo Jeans thus takes on universal appeal. Some will also recognize the favorite shade of their Hugo Boss suits, very often blue-toned. With Hugo Jeans by Hugo Boss, elegance and casualness become one.
The red and black logo of Hugo Jeans, an evocation of Hugo Boss tailoring
Finally, one last element completes this visual. It is the fragrance's logo. The name Hugo appears in black on a red square, radically contrasting with the rest of the design. This bold design resembles the label found on Hugo Boss jeans. Through this element, the house creates a link between these different worlds. Undeniably, with Hugo Jeans by Hugo Boss, there is but a single step between fashion and men's perfumery.