Fuel for Life Homme, a cocktail against the daily grind. Founded in 1978 by Renzo Rosso, the Diesel brand immediately displayed an offbeat, original and highly dynamic style. Men who dress in Diesel belong to an epicurean community with a taste for nonconformism.
The Diesel house, famous for its jeans and its bold, rock-inspired style, entered perfumery with the same boldness in 2007. Fuel For Life for her and Fuel For Life for him managed to infuse their bottles with all the positive, energetic and offbeat spirit of the famous label, thanks to original scents composed by renowned perfumers. Marketing studied to perfection but also a carefully crafted composition, Fuel For Life for him already had everything going for it!
Fuel For Life for him, a concentrate of boldness signed Jacques Cavallier and Annick Ménardo for Diesel
The Diesel house was created in 1978 by Renzo Rosso, an iconic figure who always sought to offer styles and trends that went against the grain, yet always with a certain elegance. The Diesel house entered perfumery relatively late, launching in 2007 its first two fragrances, Fuel For Life for her and Fuel For Life for him. This wait was not in vain, as these first two fragrances matched the brand’s dynamic spirit in every respect.
Indeed, beyond its magnificent original and dynamic composition, Fuel For Life for him was crafted to be a marketing object entirely tied to the Diesel label. But these are not merely commercial concepts, far from it, since Renzo Rosso had the excellent idea of turning to two of the most gifted perfumers of their generation, Jacques Cavallier and Annick Ménardo, to make this Fuel For Life for him a bestseller. Whether it is one or the other of these perfumers, the great fragrances of that decade are intimately linked to them, such as Lolita Lempicka, Hypnotic Poison and many others for Annick Ménardo, or L’Eau d’Issey and Classique for Jacques Cavallier.
There is no doubt that these two perfumers made this Fuel For Life for him an innovative and original fragrance, one that stands out from its competitors through an assertive virility, one that is both passionate and bold.
A highly masculine fougère with a raspberry touch named Fuel For Life for him
Fuel for Life had to be placed under the sign of rupture. Olfactory, first of all. There would be two juices. For her, a floral, a chypre tinged with blackcurrant, jasmine and patchouli; for him, a fougère blended with star anise, heliotrope and raspberry. Challenges, on the launch of Fuel For Life for him and for her.
Mixing genres and daring a fruity touch for a fragrance meant to be very masculine — these were the guiding principles behind the creation of this Fuel For Life for him. It opens on classic notes of lavender and mint, blending seamlessly with a star anise rarely used in perfumery. It is truly in the heart that Fuel For Life saves its finest surprise, offering fruity notes of apple, melon and raspberry. Then the depths bring us back to pure masculinity with notes of sandalwood, coumarin and vanilla. But heliotrope adds its floral touch, once again creating something unprecedented!