Kenzo is a major house that has always drawn its customers into a poetic and romantic universe. Yet the house seemed to make a small detour in 2016, with the release of the Kenzo World fragrance, staged in an advertisement with a thoroughly wild choreography.
After making waves across the world with the release of its wild World fragrance, Kenzo chose to bring its romantic and poetic side back to the forefront. Indeed, the house of Kenzo chose to reinterpret one of its greatest fragrances once again. It returns in the form of Flower By Kenzo Eau de Lumière. While this iconic juice is not experiencing its first revisit, this one seems by far to be the most sun-kissed of them all. So, let us see what this new composition has to offer. Does it live up to the prestige of its predecessors?
Olfastory’s review
The sun-kissed aura of the new Flower By Kenzo Eau de Lumière
First, let us highlight the exceptional work carried out by Kenzo in terms of formula. Indeed, Kenzo chose to work around the poppy, a flower that nonetheless has no scent. As a result, Flower By Kenzo Eau de Lumière appeals more to emotion than to reason. This new juice was created by two master perfumers among the most celebrated on the planet: Alberto Morillas and Amandine Marie. Together, they chose to work around every facet of femininity. Flower By Kenzo Eau de Lumière takes flight on a very fresh and dynamic note of Calabria bergamot. This is quickly joined by a romantic heart based on rose and jasmine. Finally, for a more sensual rendering, Flower By Kenzo Eau de Lumière ends with a breath of white musk. The whole proves perfectly balanced and particularly harmonious.
A bottle with an air of déjà vu
Flower By Kenzo Eau de Lumière thus nestles into the iconic bottle of Kenzo's collection. It must be said that this bottle is considered the emblem of the house. Created by one of the best designers in the world nearly 20 years ago, it has not aged one bit. To be more precise, it is the work of Serge Mansau, an artist who has already worked with all the major houses. This time, this slightly curved glass bottle chose to deliver to us the amber color of a juice more sun-kissed than ever. Likewise, its poppy is enriched with a few golden shades. Thus, Flower By Kenzo Eau de Lumière once again displays a perfect harmony between its visual and its scent.
Kenzo's innovative advertisement
Finally, it should be noted that the advertisement for the new Flower By Kenzo Eau de Lumière is also very striking. It showcases the Cinemagraph technique. Moreover, this is a concept halfway between photography and video. The idea is to isolate a part of the image to animate it while the rest of the visual remains still. A particularly trendy new technique, the Cinemagraph had nevertheless never been used for a luxury brand before. Here, the whole was created by Strasbourg-based photographer Julien Douvier. As always, Flower By Kenzo Eau de Lumière offers a very poetic vision of the world, drawing us, through 15 different Cinemagraphs, into luminous and architectural worlds.