Kenzo is a major house that has always drawn its customers into a poetic and romantic universe. Yet the house seemed to make a small detour in 2016, with the release of the Kenzo World fragrance, staged in an advertisement with a thoroughly wild choreography.
The house of Kenzo is a rather atypical name. Its creations resemble no others. Yet they are always filled with poetry and endure through time. Always eagerly awaited, Kenzo's new fragrances draw us into their world and bring the greatest joy to women across the planet. Among the most famous of them, Flower By Kenzo stands as a benchmark. In this year of 2017, Kenzo nevertheless dared to transform it. The brand chose to turn it into a more intense light, into a beautiful and strong sensation, an emotion, and a magic. So, let us see how this translates in terms of design.
When Kenzo collaborates with one of the greatest designers
When Kenzo created the very first bottle of the Flower By Kenzo collection in 2000, the brand spared no expense. Indeed, it called upon one of the most renowned designers of our time. However, judging by the longevity of this bottle, it must be acknowledged that this gamble paid off. Flower By Kenzo Eau de Lumière takes up the design of its predecessors. This vessel is signed by the talented Serge Mansau, an atypical and wildly creative figure, also nicknamed the man of 250 bottles. Moreover, he does not particularly like being described as a designer. He much prefers to be described as an artist. Indeed, he has more than one trick up his sleeve! He is as much a sculptor as a glassblower, architect, draftsman, or set designer. After crafting his very first bottle in 1960, he developed a true addiction to artistic creation. His talent led him to work with the greatest luxury brands. Thus, every one of us has already had at least one case in our bathroom born of his imagination. Flower By Kenzo Eau de Lumière thus appears as yet another testament to his boundless work.
Flower By Kenzo Eau de Lumière and its legendary bottle
First, let us highlight the timelessness of the Flower By Kenzo Eau de Lumière bottle. Indeed, let us not forget that its silhouette was crafted nearly 20 years ago. Yet, despite the years going by, it has never aged a single day and is by no means outdated. Originally, Serge Mansau's idea was to make a bottle resembling a poppy. Moreover, he saw in this flower an unexpected plant, growing where least expected, sometimes even within the urban world, between two paving stones. Thus, the visual of Flower By Kenzo Eau de Lumière appears as a harmonious blend between the urban world and the bucolic character of wildflowers. Its modernity is expressed through its transparent glass. This stretches toward the sky like a next-generation building. However, this bottle also displays a slight curve. It is thus similar to the stem of a flower bending in the wind. Likewise, the poppy is present on its front face, this time lit up with a few golden touches. The whole allows a glimpse of the color of an amber juice, as if echoing the sun-kissed character of the fragrance it holds.