Coach Dreams: a new wave of freshness The house of Coach was created in 1941. First specializing in leather goods, it has continually reinvented itself over the decades to keep winning over a young and dynamic clientele. The brand is particularly attached to the city of New York, a city that radiates energy and excitement.
Perfumery is an ancestral craft that has long been linked to the world of leather goods and leatherworking. Indeed, there once existed the tradition of glove-making perfumers in the Grasse region, the world capital of perfumery. Similarly, many luxury houses first worked with leather before moving into perfumery, as the prestigious house of Hermès can attest. Following this same model in the United States, Coach first designed luxury bags before venturing into the world of scents. A strong symbol of American craftsmanship, Coach never forgets its origins and conceives each of its perfumes as a journey through America. The latest Coach Dreams, from 2020, follows this same path exactly. Let us see what this new olfactory road trip has in store.
Olfastory’s review
Coach Dreams, a highly original composition, inspired by the American West
Coach Dreams is a one-of-a-kind perfume that invites everyone on a journey through the heart of the American West. Unlike any other feminine fragrance, this juice is rich with surprises. As proof, its formula contains ingredients very rarely used in perfumes. It all begins at its heart, with the presence of cactus flower. Here, the intent is to evoke the great American landscapes, and more particularly the desert lands. One might almost feel right in the middle of the Mojave Desert, not far from Los Angeles! Continuing this journey, the base also contains Joshua tree, a tree that gave its name to one of the largest national parks in the United States. Other, more familiar ingredients also join the formula, such as gardenia for a more feminine and poetic touch, ambroxan for a muskier rendering, or bitter orange and pear for a fruity, refreshing effect.
Coach Dreams, a perfume in a timeless bottle
Now, let us pause for a moment on its bottle. Here again, Coach proves bolder than ever, daring a bottle with an entirely new look. Forget Coach's previous bottle, Coach Dreams offers a brand new visual. Here, its bottle takes the shape of an apothecary vial, entirely timeless. No one could guess the age of this bottle. Yet Coach Dreams shows delicacy and modernity. It appears to everyone as a true treasure brought back from a journey, holding within it a fragrance full of playfulness. While its rounded base remains fairly simple and streamlined, its cap, on the other hand, is far more elaborate. It takes the shape of a tea flower. At the neck, a pink, sequined cord wraps around the whole. Finally, so as not to leave us entirely disoriented, the codes of the house of Coach are indeed present. In this case, the brand's symbol still proudly appears on its front face, on its white label. As you will have recognized, it is the iconic Central Park carriage! Coach Dreams promises a road trip among friends, and it must be said that the change of scenery is complete!