Coach Dreams: a new wave of freshness The house of Coach was created in 1941. First specializing in leather goods, it has continually reinvented itself over the decades to keep winning over a young and dynamic clientele. The brand is particularly attached to the city of New York, a city that radiates energy and excitement.
Enjoying resounding success in the United States for several years now, the Coach brand is an international flagship of American craftsmanship. First known in the world of leather goods, Coach eventually decided to invest in perfumery as well, crafting a whole range of fragrances synonymous with adventure and freedom. It is precisely in this register that Coach's latest composition, named Coach Dreams, is set. As its name suggests, this perfume is the symbol of a waking dream. This time, its dreamlike quality plunges into the heart of the American West. Coach invites everyone on a road trip among friends, in a joyful and playful olfactory cloud, with a fruity and woody breath. But what about its new design? For the very first time, Coach offers a bottle with an entirely new look.
Coach Dreams, a perfume presented in an apothecary vial
Until now, since the creation of its very first perfume, Coach had always relied on the same bottle, offered in various colors. As a reminder, it was a slightly rounded bottle, topped with an opaque metal cap, and soberly decorated with a carriage on its glass and a leather charm attached to its neck, precisely recalling its origins as a leather goods maker. This time, however, Coach Dreams takes on an entirely different look. Its bottle resembles an apothecary vial inspired by times past. As a result, Coach Dreams appears to everyone as a timeless perfume, inspired by a treasure brought back from a journey. Its cylindrical shape is topped with a small cap resembling a flower perched on a stem. No one could truly guess the age of this bottle. Entirely timeless and placeless, it takes everyone along on a journey through space and time. However, make no mistake, all the usual codes of the house of Coach are indeed present…
A bottle featuring all the codes of the house of Coach
Coach Dreams does not forget its origins and pays fitting tribute to the iconic codes of the house of Coach. Like the brand's very first bottle, it favors a rounded shape, while being topped with a silver cap. Here, though, it abandons its very streamlined shape in favor of a tea rose. A leather ring still encircles its cap, echoing Coach's long history in the craft of leatherworking. For added femininity, a fabric cord wraps around its neck, shimmering with numerous pink sequins, for a more feminine result, as if filled with magic and dreams. Indeed, pink is omnipresent. It reappears everywhere through its glass, in a pale, delicate spirit, rich with poetry. Finally, a small white label simply bears the name of this new perfume. Of course, the iconic Coach carriage is still present on its front face. Once engraved directly into the glass, it is now drawn on the label. As a reminder, this is an evocation of one of New York's most famous emblems: the Central Park carriages.