Coach Dreams: a new wave of freshness The house of Coach was created in 1941. First specializing in leather goods, it has continually reinvented itself over the decades to keep winning over a young and dynamic clientele. The brand is particularly attached to the city of New York, a city that radiates energy and excitement.
Before becoming globally recognized, the Coach brand was a renowned leather goods maker that drew all its inspiration from the heart of the United States, and more particularly from New York. Indeed, the house's symbol is none other than one of the many Central Park carriages. As proof, Coach also has a boutique at the top of the prestigious Fifth Avenue in Manhattan, not far from that vast green haven. Yet in 2020, Coach decided to venture out and leave the Big Apple to offer a perfume synonymous with freedom and new horizons. This time, Coach sets its sights on the American West, through a new, more playful and joyful scent named Coach Dreams. So, what about its composition?
Coach Dreams, a perfume with a very fruity opening
Coach Dreams owes its existence to perfumer Antoine Maisondieu. Described as a woody fragrance, Coach Dreams actually opens on very juicy, fruity tones. Indeed, this is precisely where its carefree and highly energizing spirit comes from. It all begins with a breath of bitter orange, and more specifically bitter orange blossom. Widely used in fragrances for both men and women, this raw material is prized for its sharp yet non-bitter freshness. Here, it is combined with a juicy pear, for a greener, more invigorating effect.
The floral heart of Coach Dreams
Then, as always, Coach expresses a more pronounced sense of femininity. Indeed, what better ingredient than a flower to symbolize the romanticism and poetry of women? It is therefore only natural that Coach Dreams unfolds like an enormous bouquet. Here, Coach chose to rely on gardenia, a plant with a generous, sensual aura. However, for a more Californian inspiration, Coach Dreams also contains cactus flower. One might almost feel transported straight into the heart of the Mojave Desert! Pack your bags: Coach takes you on a road trip through the heart of the American West!
The woodier, muskier base of Coach Dreams
This spirit of adventure is also expressed in the base of this fragrance. Here again, it is an evocation of one of the greatest American deserts. The sillage of Coach Dreams contains Joshua tree, a tree that gave its name to one of the largest national parks in the United States. Very sensual without lacking character, this component becomes muskier on contact with ambroxan. Rarely used in perfumery, it gives Coach Dreams a unique and inimitable sillage. Generally speaking, according to Stuart Vevers, creative director of the house of Coach, Coach Dreams is a joyful and playful perfume. It draws inspiration from the carefree spirit and thirst for adventure of twenty-first-century dreamers. In short, it reflects the euphoria of a road trip among friends. A guaranteed change of scenery!