1881 Homme
Cerruti launched 1881 pour Homme in 1990, composed by Martin Gras. Its name recalls the year the Cerruti family founded its wool business in Biella. The house describes it as green, woody and spicy: juniper, cypress and lavender on top, a heart of vetiver, ylang-ylang and rose, a base of moss, pine and sandalwood. Serge Mansau designed its frosted glass bottle.
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Cerruti entered perfumery in 1978 with Nino Cerruti pour Homme. Twelve years later, in 1990, the house launched 1881 pour Homme, composed by Martin Gras. The fragrance became the brand’s masculine mainstay and gave its name to an entire line.
A feminine version with the same name, 1881 pour Femme, came out in 1995. Its bottle does not take up the shape of the masculine one, and its composition, a floral one, turns its back on the 1990 fougère.
A founding year for a name
The number does not refer to a perfumery date. In 1881, the Cerruti brothers founded a business in Biella, in Piedmont, producing high-quality wools and fabrics. The family firm gave its name to the brand as well as to the fragrance.
According to the house, Nino Cerruti took over the business at the age of twenty, in the 1950s. In 1967, he opened his fashion house in Paris, on rue Royale, and built the brand’s reputation on menswear.
Successive licenses
The fragrance has changed hands without ever leaving the shelves. In 2010, Coty Prestige, then the license holder, chose singer Marc Lavoine to embody this classic. Since 2018, the Cerruti fragrance license has belonged to the British company Designer Parfums.
What the house says today
The house presents 1881 pour Homme as a green, woody and spicy fragrance that combines the sunny vigor of the Mediterranean with woody hints of moss. It also classifies it among aromatic, woody fougères.
A whole line
The name 1881 now covers an entire line. Around the 1990 masculine and the 1995 feminine have come many variations, including Sport, Signature, Essentiel, Riviera, Silver, Silver Night, Essence, and Rêve de Roses.
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The advertising
Marc Lavoine, the 2010 face
In 2010, Coty Prestige chose singer and actor Marc Lavoine to embody 1881 pour Homme: his first fragrance campaign.
In March 2010, Coty Prestige, then holder of the Cerruti license, announced that Marc Lavoine would be the face of the new 1881 pour Homme campaign, running from June. The brand was looking for an accomplished and authentic man.
It was the first time the singer, then starring in Tony Gatlif’s film Liberté, lent his image to a fragrance. He said he was flattered to embody a perfumery classic known for its elegance.
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