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Cerruti

1881 Homme

Cerruti launched 1881 pour Homme in 1990, composed by Martin Gras. Its name recalls the year the Cerruti family founded its wool business in Biella. The house describes it as green, woody and spicy: juniper, cypress and lavender on top, a heart of vetiver, ylang-ylang and rose, a base of moss, pine and sandalwood. Serge Mansau designed its frosted glass bottle.

Brand
Cerruti
Launch year
1990
Perfumer
Gender
Men
Olfactory family
Fougère
Secondary families
Aromatic Woody
Concentration
Eau de Toilette
EAN
0688575003666 (25 ml) · 5050456522750 (50 ml) · 5050456522743 (100 ml) · 5050456522781 (200 ml)

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1881 Homme

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Cerruti entered perfumery in 1978 with Nino Cerruti pour Homme. Twelve years later, in 1990, the house launched 1881 pour Homme, composed by Martin Gras. The fragrance became the brand’s masculine mainstay and gave its name to an entire line.

A feminine version with the same name, 1881 pour Femme, came out in 1995. Its bottle does not take up the shape of the masculine one, and its composition, a floral one, turns its back on the 1990 fougère.

A founding year for a name

The number does not refer to a perfumery date. In 1881, the Cerruti brothers founded a business in Biella, in Piedmont, producing high-quality wools and fabrics. The family firm gave its name to the brand as well as to the fragrance.

According to the house, Nino Cerruti took over the business at the age of twenty, in the 1950s. In 1967, he opened his fashion house in Paris, on rue Royale, and built the brand’s reputation on menswear.

Successive licenses

The fragrance has changed hands without ever leaving the shelves. In 2010, Coty Prestige, then the license holder, chose singer Marc Lavoine to embody this classic. Since 2018, the Cerruti fragrance license has belonged to the British company Designer Parfums.

What the house says today

The house presents 1881 pour Homme as a green, woody and spicy fragrance that combines the sunny vigor of the Mediterranean with woody hints of moss. It also classifies it among aromatic, woody fougères.

A whole line

The name 1881 now covers an entire line. Around the 1990 masculine and the 1995 feminine have come many variations, including Sport, Signature, Essentiel, Riviera, Silver, Silver Night, Essence, and Rêve de Roses.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Andrew Radford, on Viora London, describes in 2022 a very clean aromatic woody scent with a forest freshness, which he ranks among retro barbershop fresheners, and prefers the feminine version to it. Charles-Philippe, of Bespoke Unit, found its top cloying in 2017 and made it an office fragrance.

Read what critics say

What the community says

LongevityLong
Fleeting1 voteAll day
SillageGenerous
Intimate1 voteOverpowering

Season

Autumn100 %
1 vote

Occasion

Day100 %
1 vote

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The advertising

Marc Lavoine, the 2010 face

In 2010, Coty Prestige chose singer and actor Marc Lavoine to embody 1881 pour Homme: his first fragrance campaign.

In March 2010, Coty Prestige, then holder of the Cerruti license, announced that Marc Lavoine would be the face of the new 1881 pour Homme campaign, running from June. The brand was looking for an accomplished and authentic man.

It was the first time the singer, then starring in Tony Gatlif’s film Liberté, lent his image to a fragrance. He said he was flattered to embody a perfumery classic known for its elegance.

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