Audace

Studio Ange, a Paris design agency, designed the bottle as early as 2023, drawing inspiration from a pale pink tulle strapless gown. The golden cap, produced by Albéa in galvanized polypropylene, depicts the bodice and arms; the glass, custom-made by Heinz Glas, forms the skirt.

Marion Korus Trossat, packaging and purchasing director at Interparfums, described the project’s adjustments to Formes de Luxe: the shape of the bodice and the position of the arms were reworked to allow demolding, and the narrow waist of the cap had to be reconciled with the bottle neck.

A single cap tops the sixty and ninety milliliter sizes; the team had to design a gown able to reduce the capacity without losing its silhouette. The glassmaker, for its part, had to keep the pleats of the skirt sharp.

Rochas sees in it a conquering silhouette, in a confident pose, whose voluminous, faceted gown reflects the light, like a trophy of femininity. The red and gold box, designed by IDbox Design, reproduces in relief the milleraie effect characteristic of the house.