Athénaïs
Athénaïs joined the Les Signatures collection of Parfums de Marly in 2026 and borrows its name from the Marquise de Montespan, favorite of Louis XIV. Julien Sprecher sets two opposing notes against each other, neroli and tonka bean, the latter used as both an absolute and a resinoid: neroli, bergamot and yuzu at the top, orange blossom and jasmine at the heart, tonka bean, vanilla and Ambrox at the base.
- Brand
- Parfums de Marly
- Launch year
- 2026
- Gender
- Women
- Olfactory family
- Oriental
- Secondary family
- Floral
- Concentration
- Eau de Parfum
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Parfums de Marly added Athénaïs to its Les Signatures collection in 2026. Pascal Iakovou, of Luxsure, counts it as the line’s eighth feminine entry, and the house files the fragrance among ambery florals, which it calls Ambery Floral on its website.
A favorite of Louis XIV
The name refers to Françoise-Athénaïs de Rochechouart, Marquise de Montespan. Luxsure recalls that she was the king’s favorite for nearly ten years, a patron of the arts and a central figure of the royal stays at Marly, the château from which the house takes its name.
Julien Sprecher founded Parfums de Marly in 2009 and placed the house under the sign of the Château de Marly, a private residence of Louis XIV, distinct from Versailles, where the king received a small circle rather than ambassadors.
Neroli against tonka bean
As founder and artistic director, Julien Sprecher sets out the intention behind the fragrance: he wanted Athénaïs to embody a feminine energy “that fascinates as much as it liberates,” by bringing together two opposing notes, the freshness of neroli and the sensuality of tonka bean.
Parfums de Marly credits no perfumer. Luxe en France presents the creation as imagined by Julien Sprecher himself, and Pascal Iakovou singles out a formulator’s gesture: tonka bean used in two forms, a resinoid obtained by maceration and an absolute put through molecular distillation.
According to Luxsure, the neroli comes from bitter orange blossoms harvested by hand at dawn in Tunisia and Morocco, under the Orpur label and UEBT certification, which guarantee the traceability of the flowers from cultivation to sale.
A launch in two stages
Now Smell This announced the launch of Athénaïs as early as February 4, 2026. In France, the fragrance arrived on March 16 as an exclusive in the house’s three Paris boutiques, on rue François-Ier, rue Saint-Honoré and rue Vieille-du-Temple, as well as on its website.
The worldwide launch took place on March 23, 2026, according to Luxsure. Athénaïs comes in a single size, a 75 ml eau de parfum, which the house offers to engrave in its workshop.
Olfactory pyramid
- Top notesThe first minutes
- Heart notesThe heart of the perfume
- Base notesWhat lingers
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The advertising
Sofia Sanchez and Mauro Mongiello
The campaign is entrusted to the Argentine photographer duo Sofia Sanchez and Mauro Mongiello, on a pink and orange gradient that the house calls pop.
Parfums de Marly entrusted the art direction of the campaign to Sofia Sanchez and Mauro Mongiello, a duo of Argentine photographers based in Paris who had already created the visual world of Palatine, another fragrance from the house, according to Luxsure.
The approach rests on a pink and orange gradient that the house calls pop. Pascal Iakovou sees in it a deliberate shift away from the black and gold customary in niche perfumery; Luxe en France specifies that these colors come from the nuances of the bottle.
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