Alive: The bold new fragrance from Hugo Boss. Every year, numerous new fragrances come into being. However, 2020 is no exception, especially for the house of Hugo Boss. Since the release of the previous Boss The Scent For Her in 2016, we had been eagerly awaiting it.
In 2020, the house of Hugo Boss presents a new feminine composition named Alive, as an invitation to fully live your life and find your own path. Described as a powerful, sun-kissed and invigorating fragrance, this juice draws inspiration from modern women, brimming with energy and ambition. Presented in a very minimalist and elegant bottle, Alive by Hugo Boss is an aromatic fragrance that owes its existence to perfumer Annick Ménardo. So, which ingredient did she choose to provide ever more energy on a daily basis? What are the fruity or woody elements composing this essence? Do you want to learn more about its composition? Here is everything you need to know!
Alive by Hugo Boss, a fruity and spicy opening
Alive by Hugo Boss displays a very rich composition and incorporates numerous different ingredients into its formula. This is felt from the top notes onward. To whet the appetite, Alive by Hugo Boss first contains several fruits. Tangy blackcurrant is combined here with a juicier, more gourmand plum, as well as a crisp green apple. Every fruity facet is explored here. Then, as if to give this fragrance more edge and character, a touch of cinnamon is added to its top notes. Alive by Hugo Boss thus becomes a warmer fragrance. Vanilla, for its part, proves particularly suave. Derived from an orchid growing in warm tropical regions, vanilla unfolds the richness of its flavor here and reveals itself in turn as powdery, smoky, spicy or more animalic.
The aromatic and floral heart of Alive by Hugo Boss
Then, Alive by Hugo Boss suddenly evolves toward a rather different heart. Here, one of the most famous flowers in feminine perfumery comes to illuminate the whole. This is jasmine. However, this flower is worked in a rather original way, pairing with Mediterranean thyme for a more aromatic rendering. Alive by Hugo Boss reveals the image of a femininity radiating optimism, with a typically Mediterranean aura. In this sense, it is a fragrance inspired by women who fully live their lives and give themselves every means to succeed.