Alive Parfum
The Boss Alive collection is relatively recent. Nevertheless, it is already very rich as well. Initiated in 2020 under the Coty license, it was first developed by perfumer Annick Ménardo. Then, its Eau de Toilette version arrived a year later, in 2021, thanks to Honorine Blanc and Marie Salamagne. It was also these two who composed its Intense edition the following year. Today, the story repeats itself once more, with the new Boss Alive Parfum of 2023.

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Boss Alive Parfum, a fragrance made by women for women
You may have noticed it in this first statement: the Boss Alive collection by Hugo Boss has always been developed by women perfumers. It is therefore a concentrate of femininity, and Boss Alive Parfum by Hugo Boss does not escape the rule. A symbol of emancipation and freedom, it depicts the portrait of a contemporary, confident woman, who is not afraid to be her own boss. She who wears this fragrance feels fully alive and willingly lets herself be guided by what each day has to offer! She does not fear the unpredictable: on the contrary, she is amused by it and fully trusts her instinct! Her motto? Be Your own BOSS! With Boss Alive Parfum by Hugo Boss, no longer be afraid to write your own rules of the game. You will only become more spontaneous and radiant. Let yourself be intoxicated by the positive energy of Boss Alive Parfum by Hugo Boss!
The sexy and powerful scent of Boss Alive Parfum by Hugo Boss
Boss Alive Parfum by Hugo Boss displays a much deeper and more sensual scent than its predecessors. It is a captivating fragrance, celebrating the positive spirit and power of the BOSS woman. Warm flowers, powerful leathery notes and a vibrant woody base breathe strength and femininity, describes the house. It begins with a breath of Sambac jasmine, naturally more masculine than grandiflorum jasmine. Then its natural strength intensifies on contact with timeless woods. Vibrant on skin, these are accompanied by an amber facet emanating from a leather accord. The result is a particularly sexy creation, far from leaving anyone indifferent…
Let yourself be seduced by the ruby bottle of Boss Alive Parfum by Hugo Boss!
If the scent of Boss Alive Parfum by Hugo Boss takes pleasure in standing out, its bottle does not do things by halves either. Once beige, it is now ruby red. Its shimmering lacquer makes it a bold and very contemporary jewel. Furthermore, a wide band dresses its sides with a gold ring, in perfect harmony with its cap and the inscription of its name. Boss Alive Parfum by Hugo Boss is a symbol of passion, both olfactorily and visually. As for size, it comes in three formats, in 30, 50 and 80 ml spray bottles.
Olfactory pyramid
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