Alive: The bold new fragrance from Hugo Boss. Every year, numerous new fragrances come into being. However, 2020 is no exception, especially for the house of Hugo Boss. Since the release of the previous Boss The Scent For Her in 2016, we had been eagerly awaiting it.
In 2020, the house of Hugo Boss chose to pay tribute to a woman’s smile, to her radiant face, to a magical moment of life giving her a spontaneous and almost majestic beauty. The fragrance Alive is an ode to cheerfulness and joie de vivre. Hugo Boss describes its new composition as an essence of happiness, success and optimism. On the scent side, Alive by Hugo Boss translates into a very complex essence, evolving from fruity flavors to more spicy and aromatic notes in its heart, quickly followed by a woody, creamy jasmine. If its olfactory pyramid is very elaborate, note however that its visual is much more minimalist. Let us take a closer look at the bottle of the fragrance Alive by Hugo Boss.
The minimalist design of the fragrance Alive by Hugo Boss
Alive by Hugo Boss does not indulge in superfluous or unnecessary details. Indeed, its bottle displays a very minimalist style. More specifically, it is a thick cube of glass, with slightly beveled edges and a solid base. Its stability and the heavy weight of its glass give it a very luxurious bearing, while giving the image of a woman firmly standing on her own two feet, confident in her potential and her choices. Moreover, in terms of design, note that anything of cubic shape refers to perfection and human craftsmanship. Have you ever noticed that nothing is ever perfectly straight in nature? The rectangle and the square are therefore shapes typically created by man, a mark of mastery acquired over decades and a rich history. However, for more softness, a second glass pouch is set within the first, offering rounder curves. Here, Hugo Boss chooses to echo feminine tenderness and softness. The name Alive, for its part, is written in capital letters on its front face, in a very minimalist white lettering.