Weekend Homme

Let us take a closer look at what connotations this held for the house of Burberry. Focus on its fragrance Weekend Men…

Relaxation revisited through Burberry's eye

Since its creation, the house of Burberry seems to swear only by English aesthetics and its unquestioned elegance. So when it decided to develop the fragrance Weekend Men and its feminine counterpart, in 1998, this did not fail to surprise. Indeed, this duo of fragrances combined luxury and English-style relaxation to perfection. The idea then was to create a fragrance perfectly suited to everyday life, conveying in a single breath moments of joy, sharing, laughter and emotion. The fragrance Weekend Men thus appears as a call to relaxation. It conveys, more precisely, the idea of a weekend in the countryside. Its breath is at once green and sun-kissed. One would almost need only close one's eyes to glimpse a couple picnicking in a typically English green meadow. Weekend Men is synonymous with a horseback ride or a drive in a convertible, an evening by the fireside lounging on a comfortable rug… Everyone thus sees in it their own ideal of relaxation. After all, nothing seems to make a man more attractive than feeling comfortable in his own skin and fully fulfilled!

The soothing character of Weekend Men

It was to the talented Michel Almairac that the heavy task of creating a juice synonymous with calm was entrusted. He chose to open his fragrance with a burst reminiscent of a fresh breath of air. Weekend Men opens like morning air on a cool spring morning. It draws its energy from citrus, blending Bergamot, Lemon, Mandarin and Grapefruit. It thus displays an uncommon vigor. It then draws its modernity from naturally water-laden fruits such as Pineapple and Melon. Floral and aromatic notes then come to complete this ensemble. Weekend Men continues with a green breath of Ivy paired with a typically masculine accord of Lavender. This plant is then very quickly relayed by a woodier base emanating from Sandalwood and Oakmoss. Amber and Musk, for their part, bring more sensuality to the whole, while Honey wraps the whole in an even more syrupy facet. Weekend Men comes in a very streamlined glass bottle. It captures light gently and reveals the brilliance of its transparent juice, reminiscent of an old-fashioned Cologne. The whole is presented in a glass column with generous curves that speaks volumes about its femininity. Finally, its brushed gray metal cap has a distinctly contemporary feel.