Armani: his new Giorgio Armani eau de parfum intense is an unconditional lover of women. This is why, for many years now, he has continued to pay tribute to them. It is precisely for them that he created the fragrance Si in 2013, and Si Passione in 2017, as an ode to femininity and its many faces.
Embodied on screen by actress Cate Blanchett, Armani's Si keeps generating buzz. This time, in 2020, it reveals yet another personality of the actress, in a register more vibrant and passionate than before. Giorgio Armani's new fragrance is called Si Passione Intense. Created by perfumer Julie Masse, it is a floral and woody juice, built around a heart of jasmine. A true ode to emotion, Si Passione Intense gives off a powerful and formidable vibration that is impossible to resist. But, because intensity is not necessarily dark, Si Passione Intense comes in a bottle with an absolutely stunning red color. So let's look in more detail at how its seductive bottle was designed.
Red makes its entrance at Giorgio Armani
How can one talk about this bottle without mentioning its color? Red is the central element of this new bottle. It appears just as much on its glass bottle as on its cardboard box. Here, the lacquering of this glass case displays a splendid gradient. Red is omnipresent at its base and takes on a certain transparency at its top. This only gives more light to this highly tempting color. Indeed, if Armani chose red, it is because no other color better embodies passion, temptation and danger. Red is both energizing and positive. In many Asian cultures, as in Russia, it is the color of all popular festivities. In this sense, it is also a symbol of happiness. In ancient sacred texts, red was associated with fire and divine love. Regardless of cultures and civilizations, red fascinates and stirs emotion. It is thus quite naturally that it appears on the bottle of Si Passione Intense. It is the promise of an intensity, a forward motion, a continuous vibration.
The striking contrasts of the Si Passione Intense bottle
Beyond its red color, the bottle of Si Passione Intense surprises with its countless contrasts. While it displays exceptional harmony and balance, it relies on numerous shapes and colors that seem to have nothing linking them. First, its base is designed like a thick, imposing cube, with a rather geometric stature. In contrast, its cap displays more roundness. It resembles an immense pebble covering a spray bottle. The roundness and the cube are here nothing more than one and the same shape. They are linked by an elegant golden collar, recalling all the luxury of the Armani brand. Another highly contrasting element: the colors of this bottle. As mentioned above, its base is red, mixing an opaque shade at its base and daring more transparency at its top. Its cap, on the other hand, opts instead for a very dark, totally opaque black. Here again, the contrast is striking, but the magic works. After all, is this not the perfect demonstration of all the Armani brand's expertise?