Si Passione Eclat, a radiant interpretation of Giorgio Armani's best-seller. Between Cate Blanchett and the Armani house, it is a story that has lasted... Since 2013, the lovely Australian actress has been the face of the campaign for Giorgio Armani's iconic Si fragrance. This Hollywood legend thus lends her image to an equally famous perfume.
In 2022, the house of Giorgio Armani enriches the collection of one of its greatest fragrances and presents the feminine fragrance Si Passione Eclat. Still embodied on screen by Australian actress Cate Blanchett, this women's fragrance is unveiled in a beautiful red bottle, resembling a precious stone, more precisely a ruby. As its name suggests, it embodies the passion that illuminates everyday life. Let us look in more detail at how this translates olfactively. Composition by Julie Massé.
Rose, the central element of Si Passione Eclat by Giorgio Armani
Since time immemorial, rose has been beloved by women and is an iconic flower in perfumery. Already in antiquity, Queen Cleopatra used its petals to scent her bath. Since then, the tradition has continued and rose remains one of the key materials used by perfumers. Here, in Si Passione Eclat by Giorgio Armani, two different varieties are combined. On one hand, Centifolia rose grown in the Grasse region unfolds a soft, powdery breath. On the other, Damask rose, from Isparta, a Turkish city also nicknamed the capital of roses, releases a generous, feminine and more sensual breath.
The other radiant and lively ingredients in Si Passione Eclat by Giorgio Armani
Rose is not the only notable element present in the composition of this fragrance. In the top notes, two different fruits illuminate the recipe. Blackcurrant releases its fruity, luminous breath here. It is paired with bergamot, a true concentrate of freshness from Calabria, in southern Italy. While light and effervescent, this fragrance nevertheless warms in its base. For this, it relies on Madagascar vanilla, with its enveloping, slightly spicy effect. White musks also complete this recipe. Imbued with softness and purity, they further enhance the radiance of this women's fragrance.
Giorgio Armani's more responsible recipe
Well aware of new consumer expectations, and eager to reduce its carbon footprint on the planet, the house of Giorgio Armani has also paid particular attention to the choice of its raw materials. To create Si Passione Eclat, the house used more responsible sourcing methods. This fragrance is therefore designed with the utmost respect for people and resources. For example, its bergamot comes from sustainable sources. The roses present in its heart are hand-picked. Its Madagascar vanilla, meanwhile, results from responsible sourcing. It comes from a program supporting local Malagasy communities. More than ever, sustainability is at the heart of Si Passione Eclat by Giorgio Armani.