Si Passione Eclat, a radiant interpretation of Giorgio Armani's best-seller. Between Cate Blanchett and the Armani house, it is a story that has lasted... Since 2013, the lovely Australian actress has been the face of the campaign for Giorgio Armani's iconic Si fragrance. This Hollywood legend thus lends her image to an equally famous perfume.
Si by Giorgio Armani is a fragrance that was born in 2013, drawing on the femininity and natural sensuality of Cate Blanchett, face of the campaign for the house since the launch of this women's fragrance. Then, in 2017, Giorgio Armani decided to reinvent this composition to create Si Passione, a juice with a more fougère-driven recipe. In 2022, a new chapter is written and Giorgio Armani presents Si Passione Eclat. Still embodied on screen by the Australian actress, it is meant to be livelier and more passionate than before. This is felt from the very sight of its bottle.
Si Passione Eclat by Giorgio Armani, a glass case entirely tinted red
Si Passione Eclat by Giorgio Armani comes in a fragrance bottle whose color has greatly evolved since its debut. Indeed, in its very first version, Si by Giorgio Armani displayed a flesh tone, relatively soft and evocative of the gentleness of feminine skin. Then, in 2007, it was replaced by a more vivid red. However, at the time, Si Passione retained a transparent portion at its base. Now, red covers the entirety of its walls. Of course, this shade was not chosen at random. It is meant to evoke women's overflowing love, their sensuality and their passionate spirit. Red is all at once glamour, passion and the forbidden. It personifies both fervor and danger, and it is this whole explosion of sensations that is found in this feminine composition.
The many contrasts present in the bottle of Si Passione Eclat by Giorgio Armani
Si Passione Eclat by Giorgio Armani also has a highly contrasted bottle. Indeed, within it, different elements oppose one another. Its base is rather rectangular, displaying clean, precise edges. Conversely, its cap shows a much rounder silhouette. Likewise, the bottom of this bottle is entirely red, while retaining a certain transparency. Its cap, on the other hand, is crafted in an opaque black. Despite these differences, Si Passione Eclat by Giorgio Armani maintains a perfect harmony. The few golden elements hidden throughout this bottle preserve a certain consistency. They notably serve to display the name of this juice as well as that of the house, while decorating a gold ring on its neck.
As for size, Si Passione Eclat by Giorgio Armani comes in three different variations. It is available in 30, 50 and 100 ml spray bottles. The whole is consistently presented in the same cardboard packaging. Fully matching this bottle, it is entirely covered in red, while revealing a few golden inscriptions on its surface.