Sì Armani: A touch of retro and Italian elegance In 2013, Armani, the celebrated Italian haute couture and perfume house, released the fragrance Sì. Sì is a luminous tribute to women, girlish women, elegant women, enterprising women, loving women
Sì by Giorgio Armani is one of the most iconic fragrances of its generation. A symbol of modern, strong and independent femininity, it delivers a chic and sensual sillage, like a contemporary floral woody chypre. On screen, it has been embodied by Cate Blanchett since its launch, who has simply become the inseparable face of the house. So what about its bottle? Here is a breakdown of the various elements making up its bottle.
Sì by Giorgio Armani, an essentially transparent bottle
The fragrance Sì by Giorgio Armani is clearly dominated by a transparent base, rising skyward in an imposing, slender silhouette. This crystalline rectangle lets light pass through it as if to reveal its intense purity. Its thick base gives it a sturdy, solid footing. Its edges, meanwhile, are perfectly crisp, as if to seal into memory the image of a controlled femininity. Yet its shoulders are slightly curved, lending it a touch of softness. This bottle has a thick wall, reminiscent of a small tube of nail polish, which only amplifies its femininity. Its name appears with restraint on the front, in thin black lettering, as does the name of the house, present at its base. Free of any superfluous detail, the bottle of Sì by Giorgio Armani carries a universal and timeless appeal. It seems intended for every woman, whatever her age, culture or background.
The contrasts present in the fragrance Sì by Giorgio Armani
Beyond this fairly sober glass base, it should be noted that the bottle of Sì by Giorgio Armani also displays many contrasts. Indeed, while its base is rectangular and crisp, its cap has much rounder, softer curves. This lends it more softness. It is meant to evoke, in this way, all the tenderness and generosity of women. Likewise, it is entirely black and opaque, standing against a transparent glass base. This choice is rather surprising. However, it asserts the strong personality of this fragrance while giving it an added touch of elegance. Despite this choice, the overall harmony remains intact. It should also be noted that these two elements are joined together by a gold ring. This adds a touch of light to the bottle, while resembling a radiant, chic wedding band. Undoubtedly, Giorgio Armani means to bind women's hearts to this fragrance forever. The magic takes hold from the very first glance, and Sì by Giorgio Armani displays a unique style, recognizable among all others.
It should be noted that this bottle exists in several sizes. To meet every need and suit every budget, it comes in spray bottles of 30, 50 or 100 ml.