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Jimmy Choo

Jimmy Choo

Jimmy Choo is the London shoe house’s first fragrance, launched in 2011 and composed by Olivier Polge for Inter Parfums. The house makes it a modern fruity chypre that opens on green notes, pear and citrus, rounds out on a tiger orchid and settles on a sweet toffee caramel and Indonesian patchouli, in a faceted bottle inspired by Murano glass.

Brand
Jimmy Choo
Launch year
2011
Perfumer
Gender
Women
Olfactory family
Chypre
Secondary family
Fruity
Concentration
Eau de Parfum

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Jimmy Choo

Where to buy

Jimmy Choo launched its first fragrance in February 2011, the result of a licensing agreement with Inter Parfums. Tamara Mellon, the house’s co-founder, led the project: she wanted a first fragrance that was feminine and sensual and also gave confidence. Olivier Polge, then a perfumer at IFF, composed the Eau de Parfum.

A debut at Saks

In the United States, the Eau de Parfum made its debut at Saks Fifth Avenue, which sold it exclusively until June 2011. It came in 40, 60 and 100 ml, with the 40 ml size reserved for Europe.

What the house says

Jimmy Choo describes a modern fruity chypre with warm, rich woody depths, glamorous in attitude. The house credits it with an aura of strength and beauty and a confident sensuality, at once seductive and mysterious.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Robin, at Now Smell This, finds Jimmy Choo well made and easy to wear but with nothing distinctive, one fruity patchouli chypre among others; its bottle, however, wins her over.

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Longevity
Sillage
Season
Occasion
Resembles

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The advertising

Tamara Mellon, by Inez and Vinoodh

The house’s co-founder poses herself for the campaign of its first fragrance, photographed by Inez van Lamsweerde and Vinoodh Matadin.

For its first fragrance, Jimmy Choo entrusted the campaign to its co-founder and chief creative officer, Tamara Mellon, who posed herself. The photographers Inez van Lamsweerde and Vinoodh Matadin signed the images, unveiled in early January 2011.

Mellon says she wanted an image true to what the bottle contains, at once assertive, sensual and soft. The house also released a making-of of the photo shoot.

More perfumes from Jimmy Choo

All Jimmy Choo perfumes

Also composed by Olivier Polge

All creations by Olivier Polge

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