Egoïste Platinum, eloquent yet so unique. Gabrielle Chanel's boldness and forward-thinking spirit also apply to the creation of perfumes. If N˚5 still enjoys timeless success, it is because it surprised and knew how to meet a demand.
The house of Chanel has never worked other than with dedicated perfumers. There was the fabulous creator of N˚5, Ernest Beaux, then Henri Robert, father of N˚19 and Cristalle, and of course Jacques Polge, who created great Chanel perfumes over some thirty years… including our favorite Égoïste in 1990! Despite its huge success, Égoïste sought to charm even further and was offered in 1993 in the luminous flanker Platinum Égoïste.
Platinum Égoïste, a masculine perfume brilliant with modernity, signed Jacques Polge
Égoïste is certainly one of the greatest successes of 1980s perfumery, both for its perfumed composition and for its boldness. A boldness that notably drew attention through a legendary advertisement in which women scream and shutters slam!
But let us not forget that Égoïste is above all a magnificent perfume which, alongside the lovely Coco released shortly before, marked Jacques Polge's resounding entrance into the institution of Chanel perfumes. A challenge that signaled a genuine change of course for the venerable house, which with Coco and Égoïste was now turning toward perfumes that were resolutely more modern and definitely very original.
By offering the magnificent Égoïste Platinum in 1993, Jacques Polge opened a new perfumed chapter in the history of his favorite Égoïste. Less vanilla-forward, Égoïste Platinum is also more aromatic and fresher than its elder, in order to appeal to those who had not yet been won over by the charm of this so original masculine perfume.
Less powerful and less sharply defined than Égoïste, Égoïste Platinum is nonetheless no less brilliant, make no mistake! For Égoïste Platinum is meant to be the olfactory portrait of a man with an extroverted, almost provocative personality. An eau de toilette with a green-fougère accord. An energetic accord of fresh and aromatic notes, according to Chanel.
Chanel chose spicy and aromatic scents for a fresh Égoïste Platinum
As previously noted, Égoïste Platinum sought to transform the floral accords of Turkish rose and vanilla of its elder in order to move toward the fresh side of its strength. All of Égoïste Platinum's accords are thus turned toward a sparkling, fresh light that recalls the famous platinum of the man who shines in every domain.
The aromatic and powerful opening of Égoïste Platinum remains noticeably the same as that of its handsome predecessor. Thus lavender, rosemary and petitgrain combine with the radiant neroli flower to offer tonic top notes. On the other hand, the heart of our Égoïste Platinum shines with the splendors of jasmine, where bourbon geranium and Iranian galbanum turn green and piquant, ultra virile in short. The amber bases of vetiver, cedar and labdanum will of course accentuate this invigorating masculine freshness, offering it a magnificent bath of woody sensuality.
One says of an eloquent and brilliant man that he has platinum. PLATINUM ÉGOÏSTE perfumes extroverted men, who do not hesitate to provoke in order to assert themselves. Chanel, for Platinum Égoïste.