Only The Brave is a perfume with a unique signature built around three key accords. This one is a virile, invigorating and languorous blend of leather, amber and citrus.
Diesel is a very bold house that relies heavily on communication to stand out. Thus, from its release, its Only The Brave fragrance became an icon of masculine perfumery. Synonymous with virility, sensuality and self-assertion, it continues to attract attention. However, it seemed to be missing only freshness to perfect its appeal. That has now been achieved with the creation of the new Only The Brave High. So, let us take a closer look at how the visual of this new fragrance, charged with clarity, has evolved.
Only The Brave High, a new fragrance of determination
Only The Brave High is a fragrance that beautifully embodies the values of the Diesel house. Indeed, since the launch of the Only The Brave range in 2009, the house has positioned itself as the voice of today's courageous men. Have you never noticed how much men constantly need to assert their bravery? Men are forever setting themselves ever wilder challenges to prove what they are capable of. Do you not know men around you who have set themselves outsized goals: running a marathon, bungee jumping, traveling around the world, skydiving? Today's masculinity has moved away from the raw virility of the past toward new, equally bold notions of courage. Today's men are far removed from the fighting vikings of yesterday. Yet they lack neither courage nor drive. This is exactly what is found in the Only The Brave High fragrance. It encourages men to draw the best from within, from the depths of their own resources. It tells them to pound their fist on the table and try everything to reach their goals. Only The Brave High is the fragrance of the ambitious.
Diesel's blue intensity
Only The Brave High retains the same silhouette as its predecessors. Thus, it takes the shape of a hand closed upon itself. This raised fist is inspired by a sculpture of Joe Louis located in Detroit. This professional boxer is among the most renowned in the world. Over his career, he won 43 fights by KO out of 54. This is how Diesel came to use him as a source of inspiration. This time, the hand of Only The Brave High has been reimagined in a transparent, magnetic blue. It is still adorned with Diesel's oversized ring wrapped around two of its fingers. Made of silver-toned metal, it perfectly displays the masculinity of the Diesel man. Finally, for a more modern touch, Only The Brave High is topped with a chrome metal spray cap. This new visual feels very contemporary. It is both massive and detailed. Full of contrasts, it displays a striking harmony. In this sense, it appears as the perfect continuation of the fragrance it contains.