
Mademoiselle Rochas In Love: Rochas launches a pear-peony-cashmeran “love potion” in an overcrowded fruity-floral segment. Rochas releases Mademoiselle Rochas In Love Eau de Parfum — a flanker of the Mademoiselle Rochas line launched in 2017 by Anne Flipo. The marketing promises an “olfactory declaration,” a “love potion,” a Mademoiselle “more in love than ever.” Floral amber composition signed Amandine Clerc-Marie: candy apple, pear, freesia / absolute rose, peony / vanilla, cashmeran, cedar, patchouli. Vibrant glittery pink bottle, “colors of passionate love.” On paper, the pear-peony-cashmeran trio sits within a heavily populated register of 2015-2025 feminine perfumery; one tester sums up the feeling: not original at all, fruity notes, musk, whipped cream, Parisian rose, seen, seen and seen again. The real question remains: what does In Love bring compared to the original 2017 Mademoiselle Rochas, already fruity-floral-vanilla? A side-by-side test will settle it.