Lui de Guerlain

Far removed from its predecessor, which was particularly feminine, this new juice presents itself as a unisex essence championing androgyny. Although its name might suggest a masculine perfume, think again, it is nothing of the sort! So, how about discovering this fragrance to share with your loved one?

All of Guerlain's elegance in a bottle

First, let us take a closer look at the elegance of the bottle for Guerlain's new perfume. Lui comes in a square-shaped container, entirely lacquered in black. It immediately exudes an intense elegance combined with undeniable presence. Its beveled corners, meanwhile, suggest all of Guerlain's attention to detail. The whole is adorned with an elongated label on its front face. On it, three graphic letters with an Art Deco silhouette stand out. This is a nod to a movement much admired by the Guerlain house. Fans of the brand will recognize it! The overall effect is both modern and sophisticated while displaying a certain restraint.

Androgyny at the heart of Guerlain's new composition

On the scent side, the ambition of the Lui Eau de Parfum is above all to blend genders. This juice is thus far removed from an overly compartmentalized world. It deliberately sits within the blurring of genders and confounds expectations. With it, there is no longer any boundary between feminine and masculine. It draws directly on a generation that frees itself from gender categories and thus displays a resolutely modern spirit. It should be noted that Guerlain has supported women's emancipation since the early twentieth century. From then on, the house had no intention of stopping there! Nevertheless, this is also about highlighting the sensitivity of today's men. So, let us see how this translates into its formula…

The many olfactory facets of the Lui Eau de Parfum

Lui is a juice we owe to the talented perfumer duo of Thierry Wasser and Delphine Jelk, two emblematic figures at Guerlain. This androgynous perfume blends several highly complementary yet opposing facets. It is presented as an essence that is by turns floral, spicy, woody and resinous. A note of benzoin is here subtly paired with a creamy, lightly spicy carnation. Then, over time, Lui grows bolder, enriched with woody, cheeky, resinous notes. The whole is airy and warm, without ever becoming heavy or overly heady. Lui then wraps itself in a syrupy vanilla. Overall, this is a fairly accessible perfume, with excellent longevity, displaying an intimate character and inviting closeness.