Habit Rouge Rouge Privé
The Guerlain dynasty has always been deeply attached to horses. As proof, Jean-Paul Guerlain was himself an outstanding trainer and an accomplished rider. It was by drawing on this passion that he created one of his first perfumes: Habit Rouge. Since its release in 1965, this masculine fragrance has been considered an olfactory legend. In 2023, Habit Rouge continues to make headlines. It returns in a new, even more intense derivative: Habit Rouge - Rouge Privé.

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Habit Rouge - Rouge Privé, a perfume inspired by horseback riding
It was while walking through the Rambouillet forest early one morning that Jean-Paul Guerlain had the idea of creating the perfume Habit Rouge: The voice of the hounds mingled with the deep sounds of the hunting horns pierced the morning freshness. Then, in a flash, came the fleeting appearance of the strident red of a man's coat, whose firm hand gripped the reins of a thoroughbred. Habit Rouge - Rouge Privé has managed to preserve this DNA, and so it is once again this image that resurfaces from the scent of this fragrance. This creation is aimed at elegant, confident men. Guerlain's Habit Rouge - Rouge Privé seems to hold within it all of man's mastery over the animal's strength. The result is a composition of timeless generosity, as mysterious as it is powerful or sensual.
The new, more refined breath of Habit Rouge - Rouge Privé
Habit Rouge - Rouge Privé does not entirely turn away from its predecessors. Instead, it reinvents its iconic accord of patchouli, vanilla and leather, making it even warmer, more intense and more seductive. Guerlain's Habit Rouge - Rouge Privé unveils a new, refined scent. It is conceived as an exceptional vintage with accents of spirits. At first, Guerlain's Habit Rouge - Rouge Privé draws on the spirit of the horse, in a lively, peppery burst of bergamot and ginger. The initial brightness of neroli has this time been replaced by orange blossom. Powdery iris reveals a floral, retro elegance. It is at this moment that the more syrupy facets of leather, vanilla and patchouli appear.
Habit Rouge - Rouge Privé gets a new bottle
Initially, Guerlain's Habit Rouge was presented in a rectangular case, stretching upward, with a small notch on its front face to hold its label. Now, its bottle has evolved. Guerlain drew on its previous notch. Its shape now constitutes the entirety of the bottle. The result is a heavy, thick glass case, with sharp, clean edges. For the very first time, it is dressed in an intense red lacquer, both on its glass and on its cap. Visually, spirit, power and passion show through from every angle. The bottle of Habit Rouge - Rouge Privé is only available in a single 100 ml size.
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