L’Homme Idéal by Guerlain in Eau de Parfum concentration. Two years ago, in 2014, Guerlain decided to play with the concept of the Ideal Man. Is it a myth? Is it a reality? Many women have searched for him and many have given up. No matter! If he does not exist, his fragrance, on the other hand, is very real indeed.
The ideal man is a myth? No matter! With great boldness and self-deprecation, the house of Guerlain decided to turn it into a fragrance! Drawing on the main ideal attributes—intelligence, beauty and virility—Guerlain imagined a luxurious, masculine and refined fragrance. Named L’Homme Idéal, this men’s fragrance aims to reveal the full potential of the men who wear it, while making women’s hearts flutter. First lively, then creamy, then woody, it is built around three successive accords. As for the bottle, it is just as appealing. Let’s take a closer look at what its bottle is made of.
The square, a symbol of virility according to Guerlain
The bottle of L’Homme Idéal has a rather understated look. Its style is highly graphic and architectural. With it, there is no room for flourish. The result is a square, imposing bottle, free of anything superfluous. If Guerlain chose the square shape, it is simply because it is a symbol of perfection. Indeed, in nature, nothing is naturally square. The hand of man is necessarily required to create such a thing. Furthermore, the square shape gives this bottle a perfectly stable base, symbolizing the image of a man firmly standing on his own two feet. It also gives it square, sturdy shoulders, reflecting a man on whom a woman could easily lean.
L’Homme Idéal, a bottle designed around three colors
L’Homme Idéal is built around three main colors: black, white and gold. Its front face is completely transparent, letting us glimpse the full beauty and glow of its golden juice. This honeyed hue contrasts sharply with its side panels, entirely lacquered in matte black. This only reinforces the masculinity of its visual, further emphasized by a heavy cap, also in matte black, borrowing the famous guilloché pattern from the world of watchmaking. The name L’Homme Idéal by Guerlain, meanwhile, appears on its front face, on a square white label, simply edged with a black trim. Embracing simplicity, these three universal colors speak to all men while exuding undeniable elegance.
A nod to Guerlain’s history
Finally, because the ideal man must also be quick-witted, Guerlain decided to call on your memory and awaken your keen knowledge of its heritage… Take a closer look at this bottle! Its shape is a nod to the iconic Habit Rouge by Guerlain, whose silhouette is also inspired by the house’s historic travel bottle, designed in 1955. As you will have understood, beneath its seemingly simple appearance, this bottle leaves nothing to chance. As with all Guerlain products, perfection is omnipresent. L’Homme Idéal is a new testament to Guerlain’s full expertise.