Le Monde est Beau: Joys and gaiety for a luminous perfume Le Monde est Beau offers the olfactory signature of the Kenzo house: a colorful, joyful, floral world where optimism and joie de vivre reign as absolute masters.
The haute couture house with its blended Asian and European style, Kenzo, has never ceased to dazzle us with its perfumes since Ça Sent Beau launched in 1988. It is by reusing the pretty flower pebble of this very first perfume that we find, in 1997, the lovely descendant of Ça Sent Beau bearing the highly evocative name Le Monde est Beau. Le Monde est Beau sketches Kenzo's extraordinary garden but above all promises a flight into the whimsical spirit of its creator, a certain Daniela Andrier...
Walks through the fantastical gardens of Kenzo and the promising young perfumer of the time, Daniela Andrier
Creating perfumes for the now very famous Kenzo fashion house had to be done using exactly the same codes and styles as those used for Kenzo Takada's clothing lines. Whether with Ça Sent Beau, Kenzo Homme or Parfum d'Été, the now established Kenzo perfumery house offers the pleasures of whimsical and floral scents from Europe and Asia, blending them with unmatched success.
By proposing in 1997 to extend the lovely Ça Sent Beau with an olfactory little sibling named Le Monde est Beau, the challenge for the Kenzo house was to offer the same wonders as that very first perfume while exuding other scents just as original and playful as the first opus. To do this, the house called on the talents of a young perfumer still unknown at the time: Daniela Andrier.
The lady had many ideas and much knowledge, and she did not hesitate to give her composition for Le Monde est Beau a broad palette showcasing the full range of her talents. Indeed, Le Monde est Beau is now recognized as one of Daniela Andrier's very first great successes, and since then she has continued to compose grandiose perfumes for great names in fashion and perfumery, such as Prada, whose in-house perfumer she has become.
It would therefore seem that the imaginary flowers of this joyful and unwaveringly optimistic Le Monde est Beau brought luck both to its house and to its creator!
Between flowers and fruits, Le Monde est Beau carries us into a whirlwind of imaginary scents
Composing a perfume like Le Monde est Beau at a time when perfumes remained either relatively opulent and gourmand like Angel, or nearly transparent like Ck One, amounted to a challenge, or rather a certain boldness! A boldness that made this Le Monde est Beau a great success in perfumery, both for its almost retro floral notes and for the fantasy of its accords. Let us not forget that the perfumer Daniela Andrier does not seek to create within trends but rather to compose timeless perfumes, a guarantee of long-term success.
Le Monde est Beau offers the beginning of its olfactory walk in a garden where blackcurrant and cherry meet an invigorating and natural green note punctuated by mandarin and grapefruit. Then the beauty of the encounter between jasmine and magnolia carries us at heart into a whirlwind of flowers that becomes enamored of the very Asian cherry blossoms, as if we were living a springtime in Japan. Finally, the depths of vetyrisia, a pure invention of the perfumer to name a vetiver-iris accord, blend with a touch of vetiver wood to give this Le Monde est Beau a more mysterious and woodier sillage.
A simple and joyful scent, radiant like a blazing sun. Kenzo for Le Monde est Beau.