Boucheron unveils a new facet of its feminine fragrance Jaïpur. Boucheron is far more than a simple brand. It is a true French institution, whose name alone is enough to evoke exceptional craftsmanship, the creation of highly precious jewelry, and the making of outstanding fragrances.
Boucheron revisits its legendary feminine fragrance
The jewelry house Boucheron has always been among the pioneers: a pioneer in betting on that small Parisian square, Place Vendôme, which would become THE global address for jewelry, but also a pioneer in perfumery, launching in 1988 with Jaipur its first perfume bottle. A true distillation of sun-kissed, sensual femininity, Jaipur won us over and continues to do so with delight; its lovely 2019 flanker Jaipur Bouquet, with its exotic and distinctive accords, will most certainly do the same.
Jaipur Bouquet, a tribute to India and to the house of Boucheron's first perfume
In 1988, the house of Boucheron sought to offer a first perfume; naturally, it would draw inspiration from the finest jewelry creations of its heritage. It was only fitting that perfumers Jean-Pierre Mary and Sophia Grojsman would create Jaipur as a tribute to the exceptional ties the Boucheron family maintained with the Maharajahs, the very first of whom to place his trust in the house was the Maharajah of Patiala in 1928.
As a true little jewel of exoticism, Jaipur distills, through notes of sun-drenched flowers, fresh fruits, and vanilla, a touch of the India that so captivated dreamers in the 1980s. Like a new birth for this legendary perfume, Jaipur Bouquet would go even further in sensuality as well as in exoticism, adapting itself to the desires of 2019.
Created by visionary perfumer Maurice Roucel, Jaipur Bouquet tells the delights of an India of precious flowers, juicy fruits, and the intense sensuality of woody notes.
India is a mysterious country brimming with wonders. A profusion of tastes, flowers, fruits, but also woods. All these treasures that I have seen inspired me for this new Boucheron fragrance, attributed to Maurice Roucel regarding Jaipur Bouquet in La Dépêche.
From woody florals to gourmand fruits, Jaipur Bouquet
As a great lover of animalic notes, of so-called dirty notes, Maurice Roucel did not hesitate for a second, with Jaipur Bouquet, to pair the sun-drenched flowers of India with intense notes of cashmere wood and sandalwood, giving them a new strength, more carnal and more exotic as well.
Thus Jaipur Bouquet opens on fresh notes of grapefruit paired with the nervy, highly original presence, for a feminine perfume, of vetiver. To wrap this dynamic, masculine-feminine opening in roundness, mango turns gourmand and sweet to perfection. At the heart, rose brings its classic, very European femininity, while sambac jasmine makes it shine brilliantly. Iris root lends these subtle floral sparkles a depth that is at once deeply green, earthy, and somewhat powdery. Finally, the depths of Jaipur Bouquet plunge us once and for all into the Indian jungle, where darkness turns to mystery and the woods cast their spell through the strength of sandalwood, cashmere wood, and patchouli.