At first, Prada was just a family business, born in 1913 in Milan. No one knew then that it would become not only the official supplier to the Italian royal family, but also one of the largest players in global luxury, less than a century later. It is therefore by drawing inspiration from its prestigious past that Prada regularly creates timeless and unisex fragrances, combining tradition and modernity. In 2023, the Infusions de Prada line is enriched with a new creation: Infusion de Figue.
The Infusions de Prada are a tradition that continues year after year within the Italian house. All these unisex fragrances highlight a key ingredient from the perfumer's palette. The result is modern juices that nonetheless embrace the heritage of the past. In 2023, Prada creates a gourmand composition, like a sweet indulgence, named Infusion de Figue. As for the bottle, this fragrance comes with a timeless case, both minimalist and finely crafted down to the smallest detail.
The fairly understated shape of the Infusion de Figue bottle
Infusion de Figue by Prada comes in a minimalist bottle free of any superfluous detail. Its rectangular shape is fairly standard. This gives it good stability and a perfect grip. Its cap, meanwhile, is simply an ideally proportioned cylinder. As for size, Infusion de Figue by Prada is available in only one format. Let us also recall that this glass case is shared across all the Infusions de Prada.
When the Prada coat of arms replaces the fragrance label
On its front face, Infusion de Figue does not carry a standard label. Its walls are decorated with the Prada crest. Authentic and timeless, it was designed in 1913 by the grandfather of Miuccia Prada, the house's current director. In silver, this element clearly echoes Prada's prestigious past. Indeed, the house was the official supplier to the Italian royal family for many years. This is precisely why Prada has every right to include iconic elements of the House of Savoy on its fragrance bottles. The bottle of Infusion de Figue is a deep dive into its history!
The leather cap of Infusion de Figue
Beneath its apparent simplicity, the cap of Infusion de Figue also conceals a message. Indeed, its surface is not entirely smooth. It is covered in Saffiano leather. Of course, this is not an incidental detail. This element echoes Prada's original expertise. Indeed, in 1913, at its founding, Prada was merely a small leather goods shop based in Milan. For Infusion de Figue, this leather is tinted purple, evoking the fully ripe fig in summer. Furthermore, it should be noted that purple carries a very positive connotation. Soothing, it evokes gentleness, dreaming and meditation. It is a symbol of tenderness and spirituality.
The plant-based, natural packaging of Infusion de Figue
On this fragrance's cardboard box, however, purple is almost entirely absent. It appears only on the rectangle bearing the fragrance's name. Moreover, in a perfectly retro style, note that this is set in lettering typical of old-fashioned printing. For the rest, this pretty box is decorated in pastel green, as a final evocation of nature and of the fig before it ripens.