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Hermès

Tutti Twilly d'Hermès

Tutti Twilly d’Hermès is the eau de parfum Christine Nagel composed in 2023 around ginger blossom, discovered thanks to a pastry chef, lychee and musk. Floral and fruity, it inhabits Florence Manlik’s lantern bottle, in a lychee-red gradient, tied with a silk ribbon by Carine Brancowitz.

Brand
Hermès
Launch year
2023
Perfumer
Gender
Women
Olfactory family
Floral
Secondary family
Fruity
Concentration
Eau de Parfum
EAN
3346130422471 (30 ml) · 3346130422488 (50 ml) · 3346130422495 (85 ml)

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Tutti Twilly d'Hermès

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Hermès launched Tutti Twilly d’Hermès in September 2023, after Twilly d’Hermès in 2017, Eau Poivrée in 2019 and Eau Ginger in 2021. The formula is by Christine Nagel, Hermès’s in-house perfumer.

A blossom that tastes of ginger

After the third Twilly, Christine Nagel wondered whether she had explored every facet of ginger, she tells Grazia. A film about a master pastry chef, who works with ginger and its blossom, led her to a florist: she tasted the blossom and found it tasted of ginger, only softer and more supple.

The Hermès girls

She dedicates the fragrance to the Hermès girls, to their free spirit and their plurality, according to the house presentation picked up by John Lewis and Sephora. To Tatler, she speaks of an endless story to which our mothers and our daughters belong, and of a cheerful, colourful, carefree fragrance; to Grazia, of a fragrance that is irreverent, joyful and full of colour.

Olfactory pyramid

  1. Top notesThe first minutes
  2. Heart notesThe heart of the perfume
  3. Base notesWhat lingers

What critics say

Bryan Goh, in Grazia Singapore, hails the warmest Twilly of the family, classy, cheerful and a little cheeky.

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Longevity
Sillage
Season
Occasion
Resembles

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The advertising

A game outside Madison Avenue

Hermès accompanies the launch with a mobile game that starts at its New York boutique on Madison Avenue.

For the launch, Hermès offered a mobile game, reports the Journal du Luxe: the game starts outside the New York boutique on Madison Avenue, and the player collects pucks to unlock exclusive content, guided by a Twilly ribbon in motion. The game is played on smartphone or tablet, from the house’s website.

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