A new, very floral Eau de Toilette appears at Kenzo. Created to celebrate Kenzo's passage into the year 2000, Flower By Kenzo tells the story of a very singular flower: the poppy. Has anyone ever noticed that this plant releases no scent at all? It took real audacity to dare turn it into a perfume
Flower By Kenzo is much more than a perfume. It is a true star of perfumery that revolutionized Kenzo's image. Created in 2000, it literally marked a turning point in the house's creative vision. Since then, its success has never faded, and Flower By Kenzo even reinvents itself year after year. This time, in 2020, it celebrates its 20th anniversary. For the occasion, it becomes Flower By Kenzo Poppy Bouquet. So what about this new composition? Does it live up to its predecessors, and is it fitting to celebrate such longevity? Here is our take on the matter.
Olfastory’s review
Flower By Kenzo Poppy Bouquet revives the emblematic bottle by Serge Mansau
Let us begin with the discovery of its bottle. Flower By Kenzo Poppy Bouquet comes in a glass bottle that is at once minimalist, feminine and delicate. As a reminder, its bottle has remained unchanged since the creation of the very first Flower By Kenzo, in 2000. Despite its 20 years of existence, it has not aged in the slightest and still displays an infinitely contemporary style. Let us also recall that this bottle is the work of one of the most talented designers of our time: Serge Mansau. For this edition, the transparency of its glass lets one glimpse a delicately pink-tinted juice, while a red poppy is displayed on its walls with finesse and delicacy. Gentle throughout, this bottle gives the perfume a very poetic style. Its slight curve evokes daydreaming and nature, while its slender shape and glass recall the more urban spirit of buildings.
Flower By Kenzo Poppy Bouquet, a poppy with Japanese inspiration
If the magic always works in terms of design, it must be acknowledged that it is also present in terms of scent. Here, Flower By Kenzo Poppy Bouquet still draws its inspiration from the poppy. Since it is a scentless flower, it is more a matter of imagining a spontaneous bouquet, springing up out of nowhere to make the world more cheerful and joyful. To this, Kenzo also adds a nod to its Japanese origins. Flower By Kenzo Poppy Bouquet opens with a green, fruity scent of nashi pear. Its heart, meanwhile, brings together the femininity of rose with the more opulent glow of jasmine and gardenia. Little by little, Flower By Kenzo Poppy Bouquet becomes creamier. Its base is built on almond wood, for a voluptuous, caressing effect.
The floral and poetic advertising of Flower By Kenzo Poppy Bouquet
Finally, as always, Kenzo captivates with the poetry of its advertising campaign. The perfume Flower By Kenzo Poppy Bouquet is embodied by Korean actress and model Kim Tae Ri. Here, the scene takes place in San Francisco. A huge sphere of poppies bursts into the air, as if to flood the city with optimism and break away from urban dreariness. Calling on significant technical resources, the advertisement for Flower By Kenzo Poppy Bouquet was directed by production designer Andrew R. Jones, known for his contribution to the film Avatar. Undoubtedly, to celebrate the 20th anniversary of its star perfume, Kenzo went all out.