It is undeniable: a black suit is far more seductive than any other garment. The rigorous choice of raw materials, the constant attention to detail and the simple, clean lines add even more presence to it. It is precisely in this register that the Italian house Armani has always positioned itself. In 2004, it decided to add to this dress code a singular touch of fragrance: Armani Code. In 2022, this cult fragrance is modernized and becomes Armani Code Parfum.
In 2022, the house of Armani transforms its iconic fragrance Armani Code. The house chooses to break the codes and embody a new vision of masculinity. This rewriting shakes up outdated archetypes and highlights self-expression and the importance of authenticity. On the scent side, this translates into a powerful and sensual sillage, between freshness, a floral breath, an aromatic touch and a woody note. On the bottle side, for the very first time in its history, Armani dares to completely reinterpret the style of its bottle.
Looking back at the historic totem bottle of the Armani Code collection
Since its release in 2004, Armani Code had never changed its appearance. Indeed, its bottle had become a house standard. As a reminder, it was a bottle with an off-center shape and an elegant profile. It was inspired, in a way, by a small hourglass. Initially, this glass case was tinted with a midnight blue lacquer, evoking the satin lapel of an Armani tuxedo jacket. Nevertheless, season after season, its color had already been changed on numerous occasions. The shimmering glass faced a more matte cap, while the whole featured a black grosgrain belt, likewise evoking the couture world of Armani.
The new bottle of Armani Code Parfum
This time, the style of Armani Code Parfum is resolutely transformed. Its glass bottle remains very elegant but now takes on a few new, stronger lines. Previously, this bottle was entirely round. This time, a few sharp angles and vertical lines make their appearance. In an intense black color, this visual aims to be very refined. Here again, it is a nod to the traditional color of tuxedos. Armani Code Parfum has a clean, streamlined look. The whole is topped with a magnetic cap. This small detail allows the fragrance to be closed with a single gesture. Its cap bears the monogram of the house of Armani. A silver plate also appears just beneath its neck, giving rise to an ultimate sophisticated contrast, while allowing this visual to catch the light.
Packaging that is more environmentally friendly
Finally, know also that the bottle of Armani Code Parfum has been completely redesigned with a more responsible approach. More than ever, it embodies all of the Armani house's commitments to sustainable development. Because it is essential to preserve resources, Armani works to reduce the carbon footprint of its bottles. Now, whatever its size, the bottle of Armani Code Parfum is refillable. Thus, Armani sells bottles of 50 or 75 ml, paired with refills of 150 ml. Note that these are also eco-designed bottles.
My idea of masculinity is freed from any mold, from any imposed standard, explained Giorgio Armani. My work, from clothing to fragrances, could not be further from stereotypes and stands for a constant rewriting of the codes. This new fragrance is one more step in that direction.