Ck One: Calvin Klein's unisex fragrance Calvin Klein is a house that has always shown profound audacity combined with an almost innate sense of business development strategy. Thus, the launch of CK One came with colossal resources! The success of this campaign exceeded all of the house's expectations and earned it the Grand Prix des Trophées Stratégie du Marketing the following year.
Calvin Klein, whose real name is Richard Klein, is an all-around talent who has shown audacity and creativity since founding his house in 1968. Initially, he designed mainly underwear and jeans, worn front and center by actors rather than models. Then, at the dawn of the 1990s, he decided to also launch into perfumery, revolutionizing the olfactory world in the process by creating the first true unisex fragrance. Since then, CK One has been a true legend, consistently ranking among the best-selling fragrances in the world. Here is our review of this cult fragrance.
Olfastory’s review
CK One, the fragrance of a trailblazer
Since launching the house bearing his name, Calvin Klein has constantly stayed one step ahead. He does not follow trends but creates them before anyone else. Once again, this is how he created CK One, a revolutionary fragrance, far removed from usual conformism. In this case, CK One is a fragrance that appeals equally to men and women, a nerve that drew attention but immediately paid off. In perfect harmony with the house's philosophy, it champions generosity and sharing. To do this, it draws on society and thrives in a more universal register. Perfectly following the androgynous trend of the 1990s, it encourages emancipation and shakes up the image of perfumery, which Calvin Klein sometimes judges too classic.
The universal freshness of CK One
To suit both men and women, CK One by Calvin Klein relies on a fresh breath. Its vibrancy explodes right from the top notes, blending the brightness of bergamot with the sharpness of lemon. Green tea, meanwhile, brings a more thirst-quenching touch to the whole. Tangy mandarin then appears, paired with a floral bouquet of rose and jasmine. This more feminine sweetness is, however, short-lived. Virility finally takes over in a woody, spicy cloud. From then on, Calvin Klein likes to describe his fragrance as a human fragrance that perfectly represents the duality of the species. More than ever, its unisex nature is a unifying strength. It reveals what everyone hides of their feminine and masculine sides.
Calvin Klein signs a bottle that is both simple and original
In terms of the bottle, Calvin Klein also opts for a container suited equally to men and women. More specifically, its bottle is inspired by a water bottle. Moreover, the whole is topped with an exposed cap. Pared-down, some also see in it a rum flask, which lends the whole a more masculine touch. Devoid of any embellishment, the CK One bottle is made of neutral, slightly opaque glass, giving no indication of any specific gender. Its beauty is both pure and singular. Undeniably, whether visually or olfactorily, CK One champions the blending of genders.