In 2008, the house Chloé decided to return to the forefront of the perfumery scene, after several years of absence. It thus imagined an invitation into its garden, accompanied by a new interpretation of the rose. Since then, this star of women's perfumery has been reinterpreted with talent year after year. In 2022, it delivers a new radiant fragrance, with a composition nevertheless very different from before, 100% vegan and more responsible: Chloé Rose Naturelle Intense.
In 2021, the house Chloé decided to reinvent its first perfume, created in 2008. Chloé Signature gave rise to Eau de Parfum Naturelle. While its bottle remains largely the same, it is now adorned with a small green ribbon, which speaks volumes about its plant-based side. Of course, this is felt in its fresh, floral breath, but not only that. Eau de Parfum Naturelle is described as a vegan fragrance. More respectful of the planet and our resources, it brings a breeze of novelty to the Chloé lineup and is intended for an authentic and spontaneous woman. Breakdown of its composition.
Eau de Parfum Naturelle, a vegan composition
Eau de Parfum Naturelle by Chloé is a perfume that stands apart through its scent, but above all through its composition. Indeed, it is described as a perfume 100% of natural origin. Let us first come back to what this means. 100% of natural ORIGIN is not equivalent to 100% natural. As perfumer Michel Almairac explained, Eau de Parfum Naturelle does not contain only natural raw materials. It also brings together ingredients obtained through a chemical process, better known as synthetic ingredients. Nevertheless, the latter are made up of more than 50% renewable carbon, which proves very positive. The house also specifies that the rose, the neroli, the cedar and the citron used in the composition of Eau de Parfum Naturelle all come from responsible and sustainable farming. Finally, Eau de Parfum Naturelle by Chloé contains no filter and no artificial coloring.
The floral and radiant scent of Eau de Parfum Naturelle by Chloé
Let us now come back to the scent of Eau de Parfum Naturelle by Chloé itself. Here, everything begins with an absolute sensation of freshness. This comes from citron essence, infinitely zesty and green, and from blackcurrant bud, more tangy. Then, at its heart, the organic rose of Chloé appears. Hand-picked, it is the flagship ingredient of this women's perfume. Illuminated by neroli, the rose of Eau de Parfum Naturelle by Chloé becomes more delicate and velvety. Grown in Bulgaria, it is also enhanced with mimosa absolute, an ingredient known for its sun-kissed side. Finally, cedar essence gives Eau de Parfum Naturelle by Chloé a more lasting and woody side. The result is a refined perfume that lasts for many hours. Rich in multiple facets, Eau de Parfum Naturelle is a fragrance intended for a woman in harmony with her environment, fully aware of the importance of preserving our resources. If this perfume were to be compared to a simple pleasure, it would be a morning walk in the rose garden. So, what are you waiting for to treat yourself to this gentle spring getaway?