In 2008, the house Chloé decided to return to the forefront of the perfumery scene, after several years of absence. It thus imagined an invitation into its garden, accompanied by a new interpretation of the rose. Since then, this star of women's perfumery has been reinterpreted with talent year after year. In 2022, it delivers a new radiant fragrance, with a composition nevertheless very different from before, 100% vegan and more responsible: Chloé Rose Naturelle Intense.
Since 2008, the house Chloé has captivated women with its perfume collection. Each of its fragrances is like a rose garden lit up under new gleams. In 2022, the story continues but this time takes the direction of an even more preserved ambiance. The woman who wears Chloé Rose Naturelle Intense wants to be more authentic, spontaneous and free of any artifice. Indeed, this perfume is exclusively made from ingredients of natural origin. For perfect consistency and total respect for its commitments, Chloé also takes the greatest care to deliver a bottle that is more respectful of resources.
Chloé Rose Naturelle Intense, a refillable bottle in recycled materials
Chloé Rose Naturelle Intense is a perfume that fully embraces current trends and advocates for respect for the environment and resources. Thus, with it, everything is done to limit its carbon footprint. As proof, the bottle of Chloé Rose Naturelle Intense is made with 25% recycled glass. Its cardboard box is made of 40% recycled paper. Its polyester ribbon is also 100% recycled. Finally, it is a refillable bottle in its three sizes, paired with a refill in 100% recycled aluminum.
The slightly vintage style of Chloé Rose Naturelle Intense
In terms of aesthetics, the bottle of Chloé Rose Naturelle Intense preserves the look of its predecessors. In other words, it is a square, transparent glass container, with rigorous lines. Its delicately pleated glass, meanwhile, draws inspiration from the sunray pleat motif emblematic of the sleeve of a Chloé blouse. The whole is then softened by an oval cap. A silver metal plate is placed by hand at the top of its cube. Finally, a hand-tied ribbon completes the whole.
When the green color appears on the bottle of Chloé Rose Naturelle Intense
In its three sizes of 30, 50 and 100 ml, the bottle of Chloé Rose Naturelle Intense is decorated with a small polyester ribbon. It is attached to its neck. What is more, it is the main element that differentiates all the perfumes in the Chloé collection. Indeed, depending on the reinterpretations, it changes color. Here, it comes in a green tone. Of course, this is meant to echo its very plant-based aspect. With it, the scene is immediately set. Chloé Rose Naturelle Intense invites us into a lush garden.
A bottle created by designer Patrick Veillet
Since 2008, Chloé bottles have been the work of designer Patrick Veillet. It is thus he who imagined the design of Chloé Rose Naturelle Intense. Artistic director, creator of haute couture accessories, designer of communication spaces, makeup artist, illustrator and even poet, he is a complete and extraordinary artist, endowed with countless talents. Exhibiting his creations in numerous museums around the world, he is also highly sought after by luxury houses. As proof, he has already worked with the biggest names in fashion, such as Dior, Hermès, Lancôme, Chanel or Azzaro. Here, he brilliantly signs a captivating bottle.