Renowned worldwide for its perfectly cut suits, Hugo Boss eventually decided to accompany them with fragrances, starting in 1985. Since that date, the house has been a symbol of modernity and refinement, accompanying men and women on the path to success. The Boss The Scent collection, launched in 2015, is fully in keeping with this legacy. In 2023, it is enriched with a new fragrance, more intimate and inviting closeness: Boss The Scent Magnetic.
Around the world, Hugo Boss is an absolute reference of elegance and modernity. All of its fragrances therefore have refined notes, while also being presented in bottles with timeless designs. Hugo Boss has always embodied professional success. However, in recent years, Hugo Boss has orchestrated a 180-degree turn. This time, its fragrances are the symbol of personal fulfillment, as evidenced by Boss The Scent Magnetic, released in 2023. Here is our review.
Olfastory’s review
The evolution of the Hugo Boss man
Boss The Scent Magnetic by Hugo Boss is a very interesting fragrance since it perfectly embodies the evolution of the Hugo Boss image. Indeed, the house's previous fragrance collections tended to portray the image of a charismatic businessman and an ambitious executive. This time, it is nothing of the sort! The Boss The Scent Magnetic man possesses an innate charm. However, he is more focused on succeeding in his personal life than on reaching new heights in his career. For him, only the desires of his beloved matter. The Boss The Scent Magnetic man is fully accomplished. Strengthened by this total fulfillment, he awakens his senses and explores his full potential for seduction.
Boss The Scent Magnetic, when seduction becomes an art
Boss The Scent Magnetic also appears in a world where seduction has often become too easy. Nowadays, satisfaction is often immediate and the “game” no longer really requires effort. Hugo Boss decided to see things differently. Boss The Scent Magnetic places seduction at the center of everything. It is tinged with anticipation and expectation. Requiring masterful orchestration, it endures over time, for a rendezvous that is all the more passionate!
The refined yet captivating formula of Boss The Scent Magnetic
As you will have understood, Boss The Scent Magnetic by Hugo Boss is a particularly sensual masculine fragrance. Inviting closeness, it therefore logically relies on an aphrodisiac ingredient. Maninka fruit, known for this property, is at the center of its composition. Coming from South Africa, it captivates with its entrancing breath, quite close to that of passion fruit and rum. Exoticism is thus omnipresent within this scent. Boss The Scent Magnetic is also enriched with an unexpected wheat bran accord. Finally, for a more animalic and suave finish, it concludes with an unforgettable black vanilla.
The new, darker bottle of Boss The Scent Magnetic
In terms of silhouette, its bottle remains exactly the same as its predecessors. Halfway between softness and virility, it relies on rounded forms combined with a few sharper, vertical edges. Its name, Boss, is engraved directly into the glass in an imposing script. Only its color changes. This time, Boss The Scent Magnetic appears in a darker shade, paired with a few brushed golden accents. Absolute refinement!