The Boss Alive collection is relatively recent. Nevertheless, it is already very rich as well. Initiated in 2020 under the Coty license, it was first developed by perfumer Annick Ménardo. Then, its Eau de Toilette version arrived a year later, in 2021, thanks to Honorine Blanc and Marie Salamagne. It was also these two who composed its Intense edition the following year. Today, the story repeats itself once more, with the new Boss Alive Parfum of 2023.
Boss Alive was created in 2020. Immediately described as the symbol of a free femininity, it encouraged all women to live by their own rules, seizing life with enthusiasm! Seductive both for its floral breath and for its message, it immediately achieved great success. Thus, on the strength of its reputation, Boss Alive already has several derivatives of its scent. In 2023, the olfactory experience repeats itself. Hugo Boss presents Boss Alive Parfum. So, what might its elegant red and gold bottle conceal? Decoding its composition.
Jasmine, the central element of the Boss Alive collection by Hugo Boss
Naturally powerful, jasmine is the central flower of the entire Boss Alive collection. Widely used by perfumers, it is appreciated for its sweet and sun-kissed character. Indeed, jasmine is a flower that gives off an enormous amount of fragrance, though it can be treated with more or less delicacy or sensuality. Moreover, Hugo Boss has not always used the same jasmine… Until now, Boss Alive contained grandiflorum jasmine. This variety is known to be sun-kissed, green and very balanced. Now, Boss Alive Parfum by Hugo Boss relies on Sambac jasmine, more animalic and dry, somewhat closer to orange blossom. This gives this fragrance greater power and an almost unisex character.
An addition of leather, for a more animalic effect
The feminine strength of Boss Alive Parfum is also supported by the natural sensuality of leather. It must be said that leather is unmatched for heightening the animalic character of a fragrance. Widely used in base notes, it unfolds a warm and ambery breath, leaving an indelible trace on skin. With it, Boss Alive Parfum by Hugo Boss invites closeness. The result is a captivating and powerful fragrance.
The final woody note of Boss Alive Parfum by Hugo Boss
Finally, in addition to the leather, Hugo Boss also chose to include a woody accord in Boss Alive Parfum. This closes out the composition. The woods give the whole more structure and depth. They reveal the darkest facet of femininity, while preserving a timeless nobility. Boss Alive Parfum by Hugo Boss exudes undeniable strength. She who wears it is not afraid of anything and backs down from nothing!
A fragrance 100 % created by women
Finally, one last element of this fragrant collection: the entire Boss Alive saga, since its creation in 2020, owes its existence to women. As a reminder, the very first Boss Alive by Hugo Boss was created by Annick Ménardo. Its Eau de Toilette edition of 2021 owed its existence to Honorine Blanc and Marie Salamagne. And it is also these perfumers who imagined Boss Alive Intense and Boss Alive Parfum. More than ever, Hugo Boss gives pride of place to femininity and encourages women to fully express themselves!