The Boss Alive collection is relatively recent. Nevertheless, it is already very rich as well. Initiated in 2020 under the Coty license, it was first developed by perfumer Annick Ménardo. Then, its Eau de Toilette version arrived a year later, in 2021, thanks to Honorine Blanc and Marie Salamagne. It was also these two who composed its Intense edition the following year. Today, the story repeats itself once more, with the new Boss Alive Parfum of 2023.
The Hugo Boss brand first became known for designing suits, in rigorously selected textiles with impeccable finishes. Then, Hugo Boss decided to accompany its menswear with fragrances. Today, its universe has grown considerably and Hugo Boss also creates feminine fragrances. Its latest collection to date is called Boss Alive. Initiated in 2020, it already counts several derivatives of its scent, in Eau de Toilette or Intense editions. The year 2021 marks the arrival of Boss Alive Parfum by Hugo Boss, on which we give our opinion.
Olfastory’s review
Boss Alive Parfum, a 100 % feminine creation
First of all, let us emphasize that the Boss Alive collection is entirely dedicated to femininity. Indeed, since its launch, it has only been developed by women. Its first version was created by Annick Ménardo. All the others were developed by Honorine Blanc and Marie Salamagne. These are therefore fragrances made by women for women. The result is a faithful and contemporary vision of their current personality. Boss Alive Parfum is not just a simple fragrance. It is the testimony of an era where emancipation and freedom are omnipresent.
Boss Alive Parfum, a fragrance charged with positive energy
Boss Alive Parfum by Hugo Boss is a composition that celebrates life. It is aimed at all women who are not afraid to seize life and who willingly let themselves be seduced by the unexpected. It encourages each of them to play by her own rules and to be her own Boss. This gives it a particularly lively and vivid scent. She who wears this fragrance is radiant with life, and this only heightens her charm…
The powerful and indelible breath of Boss Alive Parfum by Hugo Boss
Boss Alive Parfum by Hugo Boss is not made to go unnoticed. If you like powerful fragrances, you will not be disappointed! Like its predecessors, it places jasmine at the center of its composition. However, this time, it is not grandiflorum jasmine, but Sambac jasmine. This fresh yet warm flower is accompanied by a more ambery leather. It is on contact with it that Boss Alive Parfum becomes more animalic and sexy. In its final breath, it is structured by a vibrant woody accord. Thus, it leaves a strong and lasting sillage on skin. Boss Alive Parfum by Hugo Boss is a creation that pairs wonderfully with charismatic and bold personalities.
When intense red and gold dress the bottle of Boss Alive Parfum
Visually, Boss Alive Parfum by Hugo Boss is in perfect harmony with the fragrance it contains. Indeed, here too, it does not go unnoticed. However, this does not mean it lacks elegance, quite the contrary… Boss Alive Parfum by Hugo Boss knows how to stand out while remaining refined. A symbol of all its passion, it relies on a ruby red hue. This becomes more luminous and luxurious with the addition of a gold ring, in perfect harmony with its name and its cap.