
The Boss Alive collection is relatively recent. Nevertheless, it is already very rich as well. Initiated in 2020 under the Coty license, it was first developed by perfumer Annick Ménardo. Then, its Eau de Toilette version arrived a year later, in 2021, thanks to Honorine Blanc and Marie Salamagne. It was also these two who composed its Intense edition the following year. Today, the story repeats itself once more, with the new Boss Alive Parfum of 2023.
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