The Boss Alive collection is relatively recent. Nevertheless, it is already very rich as well. Initiated in 2020 under the Coty license, it was first developed by perfumer Annick Ménardo. Then, its Eau de Toilette version arrived a year later, in 2021, thanks to Honorine Blanc and Marie Salamagne. It was also these two who composed its Intense edition the following year. Today, the story repeats itself once more, with the new Boss Alive Parfum of 2023.
The Boss Alive collection by Hugo Boss came into being in 2020. Since its release, the house has taken pleasure in developing a derivative of its scent every year. In 2023, Hugo Boss presents Boss Alive Parfum, an edition described as more sensual and intense than its predecessors. Created from jasmine, wood and leather, this fragrance does not go unnoticed and is aimed at a strong and enthusiastic woman. Its motto? Be Your own BOSS. But what about its bottle?
The clean and highly geometric design of the Boss Alive Parfum bottle
Hugo Boss is a brand renowned worldwide for its timeless elegance. Each of its creations is devoid of unnecessary detail. Hugo Boss goes straight to the essential, and the bottle of Boss Alive Parfum by Hugo Boss fully follows this lineage. More specifically, it takes the shape of a thick glass cube, whose edges have been slightly beveled to make it easier to hold. Boss Alive Parfum by Hugo Boss rests on a solid base. It shows stability and impresses with the weight of its glass, which only amplifies its luxurious appearance. With its broad shoulders and stature, it immediately depicts the image of a confident and charismatic woman. Its cubic shape, for its part, evokes perfection.
Hugo Boss opts for an entirely ruby red body
In its first version, Boss Alive had a transparent body incorporating an inner container filled with a flesh-colored fragrance. Today, these elements have completely disappeared. Red is omnipresent. Of course, this was not chosen at random. Who better than red to embody fervor and passion? Red is the symbol of danger, of wild love and of the forbidden. It is a color that leaves no room for half measures. Thus, the bottle of Boss Alive Parfum by Hugo Boss is in perfect harmony with the philosophy of this fragrance. It encourages women to live every moment intensely. It is a vibrant fragrance, and this can be felt right through its walls!
Gold, for a luminous and luxurious touch
Although it instantly stands out, the bottle of Boss Alive Parfum by Hugo Boss lacks no elegance whatsoever, quite the contrary… In fact, its luxurious and refined spirit is immediately apparent. Indeed, the cube of Boss Alive Parfum is ringed with an opaque gold lacquer. This seems almost to protect its precious liquid, while giving it an extra touch of light. What is more, this color is also present on its cylindrical cap as well as on its name, itself inscribed in large capital letters. As for size, the bottle of Boss Alive Parfum by Hugo Boss comes in three formats, in 30, 50 and 80 ml spray bottles.